Rangitoto
General Information
The hex color #303224, often referred to as Rangitoto, is a dark, muted shade that resides in the brown color family. It is composed of 18.82% red, 19.61% green, and 14.12% blue. In the RGB color space, it's closer to black and the CMYK values are C:0.04, M:0.00, Y:0.28, K:0.80. This color is named after Rangitoto Island in New Zealand, reflecting its earthy and natural tones. It possesses a certain depth and calmness that lends itself well to designs aiming for subtlety and sophistication. It can be used for creating a sense of grounding and stability. Its low saturation makes it versatile for use as a background or accent color.
The hex color #303224, also known as Rangitoto, presents some accessibility challenges, particularly when used as a text color. Its low luminance value of approximately 5.5 means it requires careful consideration of contrast ratios to ensure readability for users, especially those with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is necessary for standard text and 3:1 for large text against its background. Using #303224 for text on a white background may not meet these criteria, making it difficult for some users to read. To improve accessibility, consider pairing it with a lighter color that provides sufficient contrast. Tools are available online to calculate contrast ratios and ensure compliance with accessibility standards, helping to create a more inclusive user experience. Also, avoid using this color for important UI elements such as links or buttons without appropriate contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #303224 can be used for creating a sophisticated and earthy aesthetic. It is suitable for backgrounds or as an accent color in headers or footers. It works well when aiming for a natural or organic feel. In UI design, it can be used sparingly for decorative elements, but it should not be used for essential interactive elements due to its lower visibility. Furthermore, #303224 can be utilized in branding for companies wishing to convey reliability. Ensure that all text and interactive elements meet accessibility guidelines.
Interior Design
In interior design, #303224 can be used to create a cozy and inviting atmosphere, especially when paired with lighter, warmer tones. It works well in living rooms or bedrooms, adding a touch of understated elegance. It can be used for walls, furniture, or accent pieces. Consider using it in combination with natural materials such as wood or stone to enhance its earthy appeal. Due to its darker nature, be sure to balance it with ample lighting to prevent the room from feeling too dark.
Fashion
In fashion, #303224 can be used for creating a subtle and sophisticated look. It can be incorporated into clothing items such as jackets, pants, or dresses. It can also be used for accessories such as scarves or bags. This color works well for creating a minimalist aesthetic, especially when paired with neutral tones. It adds a touch of earthiness to an outfit, making it suitable for casual or semi-formal occasions. Additionally, #303224 is a good color choice for creating a camouflage effect.