Rangitoto

General Information about #303222

The hexadecimal color code #303222, also known as Rangitoto, is a dark shade of brown. It is composed of 18.82% red, 19.61% green, and 13.33% blue. In the RGB color model, this translates to (48, 50, 34). This color falls within the cool spectrum, conveying a sense of earthiness and understated elegance. Colors similar to #303222 are often associated with nature, stability, and a sense of calmness. It's a versatile color that can be used in various design contexts, but requires careful consideration due to its darkness. The CMYK representation of #303222 is (0.04, 0, 0.32, 0.8), meaning it's primarily composed of cyan and black, with a slight influence from yellow.

The color #303222, also known as Rangitoto, presents some accessibility challenges, particularly in web design. Its low lightness value results in a muted appearance, which can lead to insufficient contrast when used as a foreground color against a white or light-colored background. According to WCAG guidelines, sufficient contrast is essential for users with visual impairments to perceive text and interactive elements clearly. To ensure accessibility, it's crucial to pair #303222 with a significantly lighter color for text or interactive elements. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. Using online contrast checkers can help determine if the color combination meets accessibility standards. Alternatively, consider using #303222 for decorative elements or backgrounds where high contrast is not critical. Employing a color palette that incorporates accessible color combinations is crucial for inclusive design.

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Applications

• Web Design, Interior Design, and Fashion

  In web design, #303222 can be effectively used for background elements or subtle accents where high contrast is not a primary concern. For instance, it can create a sophisticated feel in website headers or footers when paired with lighter text. In the realm of interior design, this hue is reminiscent of earth tones, making it suitable for creating a calming and natural atmosphere. Imagine it on accent walls or upholstery, complemented by brighter colors to prevent a dull effect. In fashion, Rangitoto can be incorporated into accessories or garments as a grounding neutral tone, especially when combined with more vibrant colors or textures. Its subtle nature makes it a versatile choice for adding depth without overpowering the overall look.

• Darker themed Web Development

  This color is perfect for web development when you want to use darker themed websites. As a background color the color #303222 makes a good appearance on darker themed portfolio websites, blogs or even documentation websites. Also in combination with brighter text colors the contrast is well enough to ensure a good level of accessibility. If you want to highlight certain components on your website this color is also a good choice in combination with brighter colors as a background.

• Branding

  In branding, Rangitoto can represent reliability, stability, and a grounded approach. It's not a flashy color, making it suitable for brands aiming for a timeless and trustworthy image. Think of financial institutions or consulting firms where a sense of dependability is key. The color can be incorporated into logos, website designs, and marketing materials to subtly communicate these values. It works particularly well when contrasted with brighter accent colors to draw attention to key information or calls to action. Its muted nature ensures the focus remains on the message rather than the color itself.

Complementary color

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