Jacarta
General Information about #303168
The hexadecimal color #303168, often referred to as Jacarta, is a deep, muted shade of purple-blue. In the RGB (Red, Green, Blue) color model, it is composed of 19.22% red, 19.61% green, and 40.78% blue. In the CMYK (Cyan, Magenta, Yellow, Black) color model, commonly used in printing, it consists of 53% cyan, 52% magenta, 0% yellow, and 59% black. This color is frequently associated with qualities such as sophistication, mystery, and calmness. Its unique blend of blue and purple hues makes it a versatile choice for various applications, ranging from web design and branding to fashion and interior decorating. The subtle nature of Jacarta allows it to be both a background color and an accent color, depending on the context. This hex color sits in the purple hues of the color wheel.
The hex color #303168, also known as Jacarta, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low lightness value (compared to pure white, #FFFFFF) means that text rendered in this color requires careful consideration of contrast ratios. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability. For standard-sized text (smaller than 18pt bold or 14pt bold), a contrast ratio of at least 4.5:1 is recommended, while large text requires a ratio of 3:1. When using #303168 for text, it's essential to pair it with a very light background color, such as white or a pale yellow, to achieve an acceptable contrast ratio. Using darker background colors can make the text illegible for many users, violating accessibility principles. Proper color contrast ensures that content is accessible to a wider audience, including those with low vision or color blindness. Tools are available online to check color contrast ratios and ensure WCAG compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jacarta (#303168) can be utilized to create a sophisticated and modern aesthetic. It works exceptionally well for website backgrounds, particularly when paired with lighter text to ensure readability. Navigation menus, footers, and section dividers can also benefit from this color's understated elegance. Consider using it for interactive elements like buttons and hover states to add a touch of refinement. Furthermore, #303168 can be incorporated into data visualizations, such as charts and graphs, to represent specific data categories distinctively and professionally. This color is suitable for websites related to technology, finance, and creative industries, where a sense of professionalism and innovation is desired.
Fashion
In the realm of fashion, the color #303168 can be incorporated into clothing designs to evoke feelings of sophistication and mystery. Imagine a flowing evening gown in this deep hue, paired with silver accessories for a touch of glamour. Alternatively, consider using it for structured garments like blazers or trousers to create a professional yet stylish look. As an accent color, Jacarta can be used in scarves, handbags, or shoes to add depth to an outfit. This color is particularly well-suited for autumn and winter collections, providing a rich and luxurious feel to garments designed for colder seasons. It pairs well with neutral colors like gray, black, and beige, as well as bolder shades like emerald green and mustard yellow.
Interior Design
Jacarta (#303168) lends itself well to creating calming and sophisticated interior spaces. Use it as an accent wall color in a bedroom or living room to add depth and visual interest without overwhelming the space. The color works beautifully in combination with soft greys, creams, and natural wood tones. For furniture, consider incorporating #303168 in velvet upholstery for chairs or sofas to create a luxurious feel. Accessorize with metallic accents like gold or brass to elevate the look. In a home office or study, #303168 can promote focus and concentration, especially when paired with ample natural light and ergonomic furniture. This color choice is fitting for those seeking a refined and serene home environment.