Rhino
General Information about #30315E
The hexadecimal color code #30315E, commonly known as Rhino, is a dark shade of blue-purple. In the RGB color model, it is composed of 18.82% red, 19.22% green, and 36.86% blue. This color is often associated with qualities such as sophistication, depth, and tranquility. It is frequently used in design to evoke a sense of calm and stability. The color's relatively low brightness makes it suitable for backgrounds or accents, especially when paired with lighter, contrasting colors to ensure readability and visual interest. It’s a versatile color that can be incorporated into various design projects, from web interfaces to branding materials.
The color #30315E, also known as Rhino, presents some accessibility challenges, especially in web design. Its relatively low luminance value means it offers insufficient contrast against common light backgrounds like white (#FFFFFF). This can make text or interface elements difficult to read for users with visual impairments, including those with low vision or color blindness. To improve accessibility, consider pairing #30315E with lighter colors that provide a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, as recommended by the Web Content Accessibility Guidelines (WCAG). Alternatives include using a lighter shade of gray or a contrasting accent color for text or interactive elements. Thorough testing with accessibility tools and real users is essential to ensure optimal usability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Rhino (#30315E) can be employed to create a sophisticated and calming atmosphere. It works well in backgrounds for sections that need to feel distinct but not overly bright. The color can be used for UI elements such as navigation bars or footers, particularly when paired with lighter text for contrast. In data visualization, #30315E can represent less critical data points, allowing more vibrant colors to highlight key information. Its subdued nature ensures it does not distract from the primary content, maintaining a professional and clean look.
Interior Design
In interior design, #30315E can add a touch of elegance and tranquility to spaces. It is suitable for accent walls in bedrooms or living rooms, providing a relaxing backdrop. The color complements metallic accents like gold or silver, creating a luxurious feel. In smaller doses, it can be used in furniture upholstery or decorative items to add depth and sophistication. When combined with lighter shades, it can create a balanced and harmonious environment, perfect for relaxation and focus.
Beauty
In the beauty sector, Rhino (#30315E) finds applications in nail polish, eye shadows, and eyeliners. As nail polish, it gives a subtle, elegant look that works well in business environments or for special occasions. As an eye shadow or eyeliner, it can be used for creating a smokey eye effect. In packaging, it gives a premium impression, which can be effective for skincare products or make-up brands focusing on quality and sophistication. Its sophisticated and serious tone can make the user feel like they are using a good quality product, giving them confidence.