Rangitoto
General Information about #303120
The hexadecimal color code #303120, also known as Rangitoto, represents a dark, muted shade of olive green. It is composed of 18.82% red, 19.22% green, and 12.55% blue. In the RGB color space, it's closer to black than to white and it's used mainly in the field of design. This color exudes a sense of earthiness, sophistication, and understated elegance. It's often associated with nature, stability, and a subtle hint of luxury. Due to its dark and muted nature, #303120 can also convey feelings of calmness, introspection, and a connection to the natural world. The color makes a great background color for a web application.
The color #303120 presents challenges regarding accessibility, especially in text-based contexts. Its low luminance value results in poor contrast against common background colors like white, making it difficult for individuals with visual impairments to read text rendered in this color. To ensure inclusivity, it's crucial to pair #303120 with lighter hues that provide sufficient contrast, adhering to WCAG guidelines for color contrast ratios. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Designers should also consider providing alternative color schemes or allowing users to customize color preferences to accommodate individual needs and preferences, and using this color for decorative elements rather than critical information.
Shades
Digital Color Formats
Alternative colors
- #404130
A slightly lighter shade that provides better contrast while maintaining a similar earthy tone.
- #d3d1c4
A desaturated beige that offers a neutral background alternative for improved readability.
- #505140
Use of #505140 provides a visually similar alternative with a lighter shade for the benefit of higher contrast.
Applications
Web Design Accents
In web design, #303120 can be used sparingly for background accents or subtle visual elements, where high contrast is not essential. It evokes a sense of nature and earthiness, making it suitable for websites related to environmental topics, organic products, or rustic themes. However, avoid using it for critical text or interactive elements due to accessibility concerns. When incorporated, ensure adequate contrast by pairing it with light color text like beige, light yellow, or a lighter shade of green to ensure the accessibility and readability of the website is not compromised.
Interior Design Accents
In interior design, Rangitoto (#303120) can contribute to a warm and grounded atmosphere. It can be utilized for wall colors in living rooms or bedrooms, promoting relaxation and tranquility. When incorporating this color into a room, it is important to consider its interaction with lighting. Natural light can enhance its warm undertones, while artificial light may alter its perceived hue. You can use it as a subtle color in furniture to compliment other brighter hues.
Print Design
Rangitoto can be applied to print design to evoke a sense of groundedness, security, and sophistication. It is particularly useful for designs where you want to convey a sense of trust, stability, or connection to the earth. Applications could include brochures for financial institutions or environmental organizations. This color evokes a classic look.