Rangitoto
General Information about #30311A
#30311A, also known as Rangitoto, is a dark, desaturated shade of yellow-green. It evokes a sense of earthiness, subtlety, and naturalism. This color, with its low saturation and dark value, is often associated with stability, reliability, and a connection to the environment. It's a color that can be perceived as calm and understated, making it suitable for designs where a sense of quiet sophistication is desired. In color psychology, similar tones are thought to promote feelings of security and comfort. The name 'Rangitoto' itself alludes to a volcanic island in New Zealand, further reinforcing the color's connection to natural landscapes and geological formations. Due to the darkness of the color, care must be taken when using it in UI since a white text on the color might not be readable for all users.
The color #30311A presents challenges in terms of accessibility, particularly for users with visual impairments. Its low luminance value of 4.2 makes it difficult to discern text or graphics displayed in this color against a white or light-colored background. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. This color is unlikely to meet these standards without careful consideration of the foreground color. Designers should pair #30311A with very light colors or use it sparingly for decorative elements rather than essential information. Providing alternative high-contrast themes or allowing users to customize colors can greatly improve accessibility when using this color in a design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #30311A can be used for subtle background textures or borders to add depth without overpowering the main content. Its muted tone is suitable for websites aiming for an organic or natural aesthetic. It can be combined with lighter greens or browns to create a harmonious color palette. However, it should be used cautiously for text or interactive elements due to its low contrast, ensuring sufficient contrast with the background for readability and usability.
Interior Design
In interior design, #30311A can be applied to create a calming and grounding atmosphere. It works well in spaces where a connection to nature is desired, such as studies, bedrooms, or reading nooks. It can be paired with natural materials like wood, stone, and linen to enhance its earthy feel. Use it on walls, accent pieces, or textiles to introduce subtle depth and richness.
Fashion
In fashion, #30311A can be used as an earthy base colour to build from. It can be applied to garments such as trousers, skirts and jackets. Its muted tone is suitable to combine with vibrant accent colors or neutral shades for a balanced and grounded look. Pair it with lighter greens or browns to create a harmonious color palette.