Jacksons Purple
General Information about Jackson's Purple
The hexadecimal color #303099, also known as Jackson's Purple, is a dark shade of blue-purple. It is composed of 18.82% red, 18.82% green, and 60% blue. In the RGB color model, it has the values (48, 48, 153). In the CMYK color model, its composition is 68.63% cyan, 68.63% magenta, 0% yellow, and 40% black. The color is often associated with royalty, sophistication, and mystery. In color psychology, purple is believed to inspire creativity, wisdom, and independence. Due to its association with royalty, it is sometimes used to convey a sense of luxury or exclusivity. It can be effectively used in branding and marketing to create a sense of elegance and quality. It's a color often found in educational institutions.
The hex color #303099, also known as Jackson's Purple, presents some accessibility challenges, particularly in text applications. Due to its relatively low luminance, it may not provide sufficient contrast against lighter backgrounds, making it difficult for users with visual impairments to read. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. When using #303099 for text, careful consideration should be given to the background color to ensure adequate contrast. Lighter shades of yellow, green, or white can potentially meet the contrast requirements. It is advisable to use contrast checking tools to verify compliance with accessibility standards. In cases where sufficient contrast cannot be achieved, alternative color choices or modifications to the design may be necessary to ensure inclusivity for all users. Also, avoid using it as a background color when foreground elements are also dark.
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Applications
Web Design
In web design, #303099 can be used for headers, navigational elements, and accent colors to create a sophisticated and modern aesthetic. It pairs well with lighter neutrals like whites and grays to maintain readability and balance. For example, a website for a tech company could use #303099 as the primary color for its navigation bar and call-to-action buttons, complemented by white text and a light gray background. This combination evokes a sense of innovation and professionalism. Also, the color can be used as a background for icon buttons.
Interior Design
In interior design, #303099 can add a touch of elegance and depth to a room. It can be used as an accent wall color in a living room or bedroom, creating a focal point that draws the eye. Paired with gold or silver accents, it can evoke a sense of luxury and sophistication. Alternatively, it can be used in smaller doses, such as in decorative pillows, curtains, or rugs, to add a pop of color without overwhelming the space. Consider using it in a study or home office to promote focus and creativity, as the color is associated with mental clarity.
Fashion
In fashion, Jackson's Purple can be incorporated into evening wear or formal attire to exude sophistication and elegance. A dress in this color can make a statement at a gala or formal event, while accessories such as scarves or handbags can add a touch of refinement to everyday outfits. It also can be used for sneakers.