Jacarta
General Information about #303070
The hexadecimal color #303070, often referred to as Jacarta, is a deep, muted shade of blue-purple. It belongs to the family of cool colors and evokes feelings of calmness, sophistication, and mystery. In the RGB color model, #303070 is composed of 18.82% red, 18.82% green, and 43.92% blue. This combination results in a color that is neither too bright nor too dull, making it versatile for various applications. In the world of color theory, #303070 can be used to create contrast, highlight content, or set the mood of an environment. Colors with similar intensities of #303070 are indigo, slate blue and midnight blue. The color is often associated with trust, security, and intelligence, making it a popular choice for businesses and brands that want to convey these qualities. The color should be used carefully to make sure it does not appear dull and unwelcoming.
The color #303070, a deep shade of blue-purple, presents some accessibility challenges, particularly for users with visual impairments. When used as text, it requires a light background to ensure sufficient contrast, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When used for graphical elements or user interface components, a contrast ratio of 3:1 with adjacent colors is crucial. Without adequate contrast, users may struggle to distinguish text from the background or differentiate interactive elements. Assistive technologies, like screen readers, might also face difficulties interpreting content accurately if contrast is poor. Therefore, careful consideration and testing with accessibility tools are essential to ensure inclusivity for all users. Using color alone to convey important information should also be avoided; always provide alternative cues like text labels or icons.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade of blue that provides better contrast against white backgrounds, enhancing readability.
- #808080
A neutral gray that works well as a background color, offering a subtle contrast for text and other elements.
- #6a5acd
A lighter purple that maintains a similar aesthetic while improving accessibility.
Applications
Web Design
In web design, #303070 can serve as a primary color for navigation bars or headers, lending a sense of sophistication and depth. It can be paired with lighter accent colors to create visually appealing layouts. When used sparingly, it can draw attention to specific elements or sections on a page. It is often used by companies such as financial institutes or law firms to express trust and security. However, care must be taken to ensure sufficient contrast with text and other interactive elements to maintain accessibility standards.
Interior Design
In interior design, Jacarta, the color #303070, can be employed as an accent wall color in living rooms or bedrooms, creating a calming and luxurious atmosphere. It pairs well with neutral colors like beige or gray for furniture and decor. It can also be used in smaller doses, such as for throw pillows or decorative items, to add a touch of elegance without overwhelming the space. Complementary colors should be added to avoid the space feeling too dark and unwelcoming.
Fashion
In fashion, #303070 is suitable for creating elegant and sophisticated garments. It can be used for evening wear, such as dresses or suits, to convey a sense of understated luxury. It also works well for accessories like scarves or handbags, adding a touch of color to neutral outfits. Pair it with metallic accents like gold or silver to enhance its richness.