Jacarta

General Information

The hexadecimal color code #30306B, also recognized as Jacarta, represents a dark shade of blue-violet on the RGB color spectrum. It is composed of 18.82% red, 18.82% green, and 42.35% blue. In the sRGB color space, its hue angle is 240 degrees, saturation is 38.46%, and lightness is 30.6%. This color evokes feelings of depth, stability, and sophistication, often associated with royalty and wisdom. In color psychology, dark blues are known to promote calmness and trust, making them suitable for professional and creative applications. The Jacarta hue resides within the cooler end of the color spectrum, contributing to its serene and composed qualities. The conversion to CMYK yields 55% cyan, 55% magenta, 0% yellow, and 57.6% key (black).

The hex color #30306B, also known as Jacarta, presents some accessibility challenges, particularly in text-based applications. Its dark hue results in low contrast when paired with darker shades, potentially causing readability issues for users with visual impairments. To ensure accessibility, it is crucial to use this color with light backgrounds, such as white (#FFFFFF) or very light grays. Utilizing contrast checking tools is essential to verify that the contrast ratio meets WCAG (Web Content Accessibility Guidelines) standards, aiming for a minimum ratio of 4.5:1 for normal text and 3:1 for large text. Consideration should also be given to users with color vision deficiencies, by providing alternative visual cues or text descriptions to convey information that relies solely on color. Thoughtful application will promote inclusivity and usability for a broader audience. This careful consideration can significantly enhance the user experience for everyone.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, #30306B can be utilized to create a sophisticated and modern aesthetic for website backgrounds, navigation bars, or headers. Its deep blue tone evokes a sense of professionalism and trustworthiness, making it suitable for corporate websites or portfolio sites. However, it's important to use it sparingly and balance it with lighter colors to prevent the overall design from feeling too heavy or overwhelming. For instance, using #30306B as a background color for a section with white or light gray text can create an elegant and readable contrast. Furthermore, this color can be used for call-to-action buttons or interactive elements to draw the user's attention.

• Interior Design

  In interior design, #30306B can serve as an accent color to add depth and richness to a room. It pairs well with lighter neutrals such as beige, gray, or white to create a balanced and harmonious space. This color can be incorporated through accent walls, furniture upholstery, or decorative accessories like throw pillows or curtains. It is particularly effective in bedrooms or living rooms, where it can create a calming and sophisticated atmosphere. Combining #30306B with metallic accents like gold or silver can further enhance its luxurious feel.

• Fashion

  In fashion, #30306B offers a versatile and stylish option for creating elegant and sophisticated outfits. It can be used as the primary color for dresses, suits, or outerwear, or as an accent color for accessories like scarves, handbags, or shoes. This color pairs well with a variety of other colors, including neutrals like black, white, and gray, as well as bolder hues like red, yellow, or green. For example, a #30306B dress can be accessorized with silver jewelry and black heels for a classic evening look. The color also looks great with denim.

Complementary color

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