Jacarta
General Information about #303068
The hexadecimal color code #303068, also known as Jacarta, is composed of 18.8% red, 18.8% green, and 40.8% blue. It belongs to the dark shade of blue family and has an RGB value of (48, 48, 104). In the CMYK color model, it is composed of 53.85% cyan, 53.85% magenta, 0% yellow, and 59.2% black. This color evokes feelings of calmness, sophistication, and depth, often associated with trust and stability. Due to its blue undertones, #303068 can be used to create a soothing and professional atmosphere. In web design and graphic arts, it is generally considered a versatile color, working well as both a background and an accent, depending on the application and the colors it is paired with. Jacarta is used for creating visually appealing interfaces.
The color #303068, also known as Jacarta, presents certain accessibility considerations for web developers. Its relatively low lightness value means it could pose contrast issues when used as a background color with text. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Developers should use contrast checking tools to ensure compliance. When #303068 is used for text, consider pairing it with a light background color. Alternatively, if used as a background, employ light-colored text to ensure readability. Also, avoid using this color as the sole indicator for interactive elements, like links, as colorblind users might miss them. Providing alternative visual cues, such as underlines or icons, is essential for inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI
In web design, Jacarta (#303068) can be effectively used for website headers or footers, providing a sense of depth and sophistication. It can also serve as a background color for call-to-action buttons, making them stand out without being overly aggressive. However, careful consideration of text color contrast is crucial. In user interface design, this color can be applied to sidebars or navigation menus, offering a calming and professional user experience. Its dark tone makes it suitable for dark mode designs, reducing eye strain in low-light environments. Remember to test it with various screen types.
Interior and Fashion Design
In interior design, Jacarta can be employed to create a serene and calming atmosphere. It works well as an accent wall color in bedrooms or living rooms, especially when paired with lighter, neutral tones for balance. For fashion, this color can be used in evening wear or formal attire, conveying elegance and sophistication. It can also be incorporated into accessories like scarves or handbags to add a touch of depth to an outfit. When combined with metallics like gold or silver, it gives off a luxurious vibe. Jacarta is also useful for stage design.
Branding and Graphic Design
In branding, Jacarta offers a sense of mystery and sophistication, which can work well for technology companies or high-end services. It can be used to create a brand identity that conveys reliability and innovation. In data visualization, it can be used to represent a middle value in sequential color palettes. For graphic design purposes, it can be paired with lighter blues or grays to create a professional color palette.