Jacarta
General Information about #303066
The hexadecimal color #303066, also known as Jacarta, is a dark shade of blue-purple. It is composed of 18.82% red, 18.82% green, and 40% blue. In the RGB color model, it has the values (48, 48, 102). This color is often associated with sophistication, mystery, and depth. It is commonly used in design to evoke feelings of calmness and elegance. Jacarta is part of a broader family of blue-purple hues, each with its own unique characteristics and applications. The color's relatively low saturation gives it a muted appearance, making it versatile for various design purposes. Its hex code provides a standardized way to represent and use this color across different platforms and applications.
The hex color #303066, also known as Jacarta, presents some accessibility challenges, particularly in text applications. Due to its relatively low luminance, it requires careful consideration of contrast ratios to ensure readability for users with visual impairments. When used as a background color, it's crucial to pair it with a light-colored text (e.g., white or light gray) to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using color contrast analyzers can help in verifying compliance. Avoid using this color for essential information elements or interactive components unless sufficient contrast is provided. Also, consider providing alternative visual cues besides color to convey meaning, ensuring accessibility for color-blind users. Thorough testing with assistive technologies is recommended to validate the overall accessibility of designs incorporating this color.
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Digital Color Formats
Alternative colors
Applications
Web Development & UI/UX Design
In web development, Jacarta (#303066) can be employed to create a sophisticated and calming aesthetic for website backgrounds, navigation bars, or section dividers. Due to its dark nature, it is best suited for use with light-colored text and design elements to ensure readability and visual clarity. In UI/UX design, this color can contribute to a sense of depth and elegance. It can also be used to highlight interactive elements, such as buttons or links, provided that sufficient contrast is maintained. The Jacarta color can also be used to create a dark mode design for a website.
Interior Design
In interior design, Jacarta (#303066) can be used to create a moody and intimate atmosphere. It is well-suited for accent walls in living rooms or bedrooms, especially when paired with lighter furniture and decor. It can also be used in smaller spaces such as home offices or powder rooms to add a touch of drama and sophistication. Furthermore, this color serves very well in combination with gold or brass accents to enhance a luxurious feel. Consider balanced lighting to prevent the color from making the room appear too dark.
Fashion
In fashion, Jacarta (#303066) can be used to create elegant and formal looks. It works well in evening wear, such as dresses or suits, and can be paired with metallic accessories for a glamorous effect. The color is also suitable for outerwear, such as coats or jackets, adding a touch of sophistication to everyday outfits. In streetwear, it can be used for bomber jackets or hoodies for a more understated look. This color is often associated with luxury brands and high-end fashion.