Martinique
General Information
The hexadecimal color code #303050 represents a dark, desaturated shade of blue-purple. In the RGB color model, it is composed of 18.82% red, 18.82% green, and 31.37% blue. This color is often referred to as 'Martinique' and falls into the range of cool, muted tones. It is commonly used to evoke feelings of sophistication, calmness, and stability. The color's low saturation makes it suitable for backgrounds and elements where visual prominence is not desired. Due to its dark nature, it's essential to ensure adequate contrast when using it with text or other foreground elements.
The color #303050, also known as Martinique, presents certain accessibility challenges. Its relatively low luminance value of 0.047 means it has poor contrast against white text, failing WCAG's AA and AAA standards for normal text. To ensure readability, it's crucial to use this color with lighter backgrounds. Text using #303050 should be paired with a background color that provides a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using tools to check color contrast is highly recommended before implementing this color in user interfaces. Consider using this color sparingly for decorative elements rather than essential text or interactive components, or pair it with lighter text and backgrounds for improved accessibility.
Shades
Digital Color Formats
Alternative colors
- #404060
A slightly lighter shade that improves contrast while maintaining a similar aesthetic.
- #505070
A more vibrant color that provides better visibility and accessibility.
- #404050
Provides a subtle contrast and a sophisticated look, while still being accessible when combined with proper text sizing and weight.
Applications
Website Backgrounds
Martinique (#303050) can be used in website backgrounds to create a dark and sophisticated theme. It pairs well with light-colored text and minimalist design elements. Buttons and interactive elements can be highlighted using brighter accent colors to draw user attention. This color is best suited for websites aiming for a modern and professional look, such as portfolios or corporate sites. The application of this color creates a unique user experience and allows the website to express elegance.
Interior Design
In interior design, Martinique can be used as an accent wall color in living rooms or bedrooms to add depth and character to the space. It complements metallic accents, such as gold or silver, and works well with natural materials like wood and stone. Furnishings in lighter shades, such as beige or cream, can create a balanced and inviting atmosphere. In such cases, #303050 can also be used in conjunction with furniture and decorations.
Print Media and Advertising
In the fashion industry, this color can be used as a background in print media, creating a professional and sophisticated look. This color, combined with suitable fonts, can be used to create posters that promote products, movies, shows, or events. In advertising, this color can be used in combination with more vibrant colors to focus the attention of the customer on a specific feature.