Rangitoto
General Information about #303018
The hexadecimal color code #303018, also known as Rangitoto, represents a dark, muted shade falling within the yellow-brown color family. It is composed of 18.82% red, 18.82% green, and 9.41% blue. In the RGB color space, it is defined as (48, 48, 24). The color's name, Rangitoto, is derived from a volcanic island near Auckland, New Zealand, known for its distinctive dark, earthy tones. In the CMYK color space, it consists of 0% cyan, 0% magenta, 50% yellow, and 81.18% black. This color tends to evoke feelings of earthiness, grounding, and sophistication. Its muted nature makes it suitable for designs where subtlety and elegance are desired.
The color #303018, also known as Rangitoto, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, sufficient contrast with text or foreground elements is crucial for readability, especially for users with visual impairments. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text (14 points bold or 18 points regular). Given the darkness of #303018, lighter colors should be used for text or interactive elements placed on top of it. Tools like WebAIM's contrast checker can help ensure compliance. Additionally, consider providing alternative styling options for users who need to customize their viewing experience. When used for decorative purposes, ensure that important information isn't conveyed solely through color, providing alternative cues like text labels or patterns. Proper semantic HTML usage and ARIA attributes can further enhance accessibility, making the content usable for everyone, including those using assistive technologies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Background
In web design, #303018 can serve as a sophisticated background for websites aiming for a natural or rustic aesthetic. It pairs well with lighter, earthy tones and can create a sense of warmth and groundedness. For example, a website for a sustainable brand or an outdoor adventure company could leverage this color to evoke a feeling of connection with nature. Additionally, it can be used for subtle UI elements, such as borders or dividers, to add depth without being overly distracting. However, it's crucial to ensure sufficient contrast with foreground elements, especially text, to maintain readability and accessibility.
Interior Design Accent
In interior design, #303018 can be used as an accent color in rooms with a natural or industrial theme. It works well for furniture, wall paint, or decorative items, bringing a sense of understated elegance and warmth to the space. It can be combined with lighter neutral colors or natural materials such as wood or stone to create a balanced and inviting atmosphere. The color is particularly effective in spaces where a sense of calm and tranquility is desired, such as bedrooms or reading nooks. The subdued tone adds a touch of sophistication without being overpowering.
Fashion Design
This color can be incorporated into fashion, especially for autumn and winter collections. It can be used for outerwear, such as jackets or coats, or for accessories like scarves and hats. When paired with lighter or brighter colors, #303018 can add a touch of sophistication and earthiness to an outfit. It is also a versatile color that can be dressed up or down, depending on the occasion. The color can also appear in leather goods, like belts or bags. When used this way, it can evoke a sense of ruggedness and classic style.