Jacarta
General Information
The hex color #302f6b, also known as Jacarta, is a dark, muted shade of blue-purple. In the RGB color model, it is composed of 18.82% red, 18.43% green, and 41.96% blue. In the CMYK color model, it consists of 55.14% cyan, 56.07% magenta, 0% yellow, and 58.04% black. This color exudes a sense of sophistication and calmness, often associated with creativity and intellect. Jacarta can be used to evoke feelings of trust, stability, and depth, making it a popular choice for branding and design applications where these qualities are desired. Its slightly desaturated nature also lends it a touch of understated elegance.
The hex color #302f6b, also known as Jacarta, presents some accessibility challenges, particularly regarding color contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) standards for sufficient contrast, potentially making it difficult for users with visual impairments to read. To improve accessibility, consider using a lighter text color on the #302f6b background or a darker background color with #302f6b text. Testing with accessibility tools is crucial to ensure compliance. Also, avoid using this color alone to convey important information; always provide alternative cues like text labels or icons. Context is key when using this color; think about the end user and the environment in which the color will be experienced.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #302f6b can be used for headers and navigation bars to create a sophisticated and professional look. It pairs well with lighter accent colors to draw attention to key elements. The color creates a certain depth and can be used with animations or moving elements to generate excitement. Also, it looks decent as background for displaying text.
Fashion
In fashion, #302f6b can be incorporated into clothing designs for evening wear or formal attire. It provides a sense of elegance and can be paired with metallic accessories. It looks astonishing when used on velvet or silk like surfaces.
Interior Design
In interior design, #302f6b can be used as an accent color for walls or furniture to create a calming and refined atmosphere. It complements neutral colors and natural materials. It can especially be used in combination with golden applications.