Rangitoto
General Information about #302F20
The hex color #302F20, also known as Rangitoto, is a dark, muted shade of brown. In the RGB color model, it is composed of 18.82% red, 18.43% green, and 12.55% blue. In the CMYK color model, it consists of 0% cyan, 2% magenta, 33% yellow, and 81% black. This color conveys a sense of earthiness, stability, and warmth. It is named after Rangitoto Island, a volcanic island in New Zealand, which reflects the color's connection to natural landscapes. The hex color #302F20 is often associated with feelings of comfort and security, making it suitable for designs that aim to create a calming and grounding effect. It is commonly used in graphic design, web development, and interior design to evoke a sense of nature and sophistication.
The hex color #302F20, also known as Rangitoto, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it's crucial to select a foreground text color that provides sufficient contrast to ensure readability for individuals with visual impairments. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text. Testing the color combination with accessibility tools is highly recommended. Using a lighter shade of text, such as a pale yellow or off-white, could significantly improve readability. Also, avoid using this color for crucial interactive elements without proper contrast, as users may struggle to identify and interact with them. Consider providing alternative color schemes for users who may have specific visual requirements.
Shades
Digital Color Formats
Alternative colors
- #3a392a
A slightly lighter shade that maintains a similar aesthetic but offers improved readability and contrast when used as a background color with darker text.
- #403e33
A desaturated brown that provides a more neutral backdrop, making it easier to pair with a wider range of text colors and design elements.
- #201f15
A darker shade of brown that increases the visual hierarchy when used together in combination, improving readability.
Applications
Web Design and Branding
In web design, #302F20 can be utilized to create a sophisticated and earthy aesthetic. It is suitable for backgrounds, borders, or as a subtle accent color in website layouts for nature-themed websites. However, consider the accessibility implications when using it as a background color, ensuring sufficient contrast with text and interactive elements. In addition, #302F20 is suitable for branding materials aiming for a vintage or natural feel, such as logos, business cards, or packaging design. The color evokes feelings of warmth, stability, and connection to nature. It works well in combination with lighter, contrasting colors and natural textures like wood or stone.
Interior Design
In interior design, #302F20 can be applied to create a warm and cozy atmosphere. The color can be used as a wall color in living rooms or bedrooms, especially in combination with natural materials like wood and stone. Consider using it for furniture upholstery, carpets, or decorative accessories like cushions or curtains to add warmth and depth to a space. It pairs well with neutral colors like beige and cream, as well as warmer tones like terracotta and gold. The color creates a sense of intimacy, making it ideal for spaces designed for relaxation and comfort. Its muted tone helps ground the space.
Fashion
In fashion, #302F20 can be used in clothing design as a neutral foundation or accent color. It is well-suited for jackets, pants, or skirts, and can be styled with various colors and patterns. Consider using it for accessories like belts, bags, or shoes to add a touch of sophistication to an outfit. It pairs well with both casual and formal wear, depending on the design and cut of the garment. The color complements earth tones and can be used to create a rustic or bohemian look. It also looks great combined with black and white for a classic and timeless style.