Madras
General Information about Madras (#302F00)
#302F00, also known as Madras, is a dark, muted shade of brown. It belongs to the brown color family and evokes feelings of earthiness, nature, and stability. In the RGB color model, #302F00 is composed of 18.82% red, 18.43% green, and 0% blue. In the CMYK color model, it is comprised of 0% cyan, 2.08% magenta, 100% yellow, and 81.18% black. This hex code translates to a color that is often associated with natural materials like wood or soil. Because of its dark nature, it is often used to convey seriousness and tradition. Its understated tone makes it suitable for background applications where a subtle visual impact is desired without distracting from the primary content.
The hex color #302F00, also known as Madras, presents significant accessibility challenges, especially for users with visual impairments. Its low luminance value of approximately 3 means that it offers very little contrast against lighter backgrounds, making text or elements using this color difficult to read. According to WCAG guidelines, sufficient contrast is crucial for ensuring readability. To improve accessibility, it is strongly recommended to pair #302F00 with much lighter colors for text or interactive elements. Using tools to check contrast ratios can help ensure compliance with accessibility standards. Considering users with color vision deficiencies is also vital; always test color combinations to ensure information is conveyed effectively regardless of color perception abilities. In cases where #302F00 is essential for branding, consider using it sparingly for decorative elements rather than critical content.
Shades
Digital Color Formats
Alternative colors
Applications
Earthy Website Design
In web design, #302F00 can serve as an accent color for backgrounds or borders to evoke a rustic or vintage feel. Due to its darkness, it should be used sparingly and paired with lighter colors to maintain readability and contrast. For example, it can define sections of a website with an earthy theme or highlight specific interactive elements when combined with brighter complementary colors. Its subdued nature makes it suitable for designs aiming for a natural or understated aesthetic, especially within websites promoting sustainable practices.
Cozy Interior Accent
In interior design, Madras can be used to paint a feature wall in a study or library to create a warm and cozy atmosphere. It pairs well with natural wood tones and soft lighting. Accessories in lighter shades of beige, cream, or gold can complement the dark brown, making the room feel inviting and sophisticated. The color's depth can add richness and depth to a room, especially when used in combination with textures like wool or leather. When used properly, Madras helps create a calming and concentrated area.
Sophisticated Leather Accessories
In fashion, Madras can be used for leather accessories like belts, handbags, or shoes to add a touch of sophistication to an outfit. The dark brown hue provides a neutral base that complements a wide range of colors and styles. A Madras leather belt, for example, can add a subtle accent to casual jeans or tailored trousers. Similarly, a handbag in this color can be a versatile accessory for both daytime and evening wear. It's an easy way to add a subtle pop of color.