Rangitoto
General Information
The hexadecimal color #302E21, also known as Rangitoto, is a dark shade of brown, exuding a sense of earthiness and sophistication. It is composed of 18.82% red, 18.04% green, and 12.94% blue. In the RGB color space, it resides closer to black, reflecting its low brightness. The color is named after Rangitoto Island, a volcanic island near Auckland, New Zealand, which speaks to its natural and rugged character. Colors similar to #302E21 are often associated with stability, warmth, and comfort, making it a versatile choice for designs aiming to evoke a sense of groundedness and reliability. Its subtlety makes it a solid choice for backgrounds or accent colors.
The color #302E21, also known as Rangitoto, presents accessibility challenges due to its dark nature. Its low luminance can make it difficult to read text rendered in this color against a white or light background. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, especially for users with visual impairments. For text, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using #302E21 for text requires careful selection of a very light background color to meet these contrast requirements. Alternatively, it can be used for decorative elements where readability is not critical. When using #302E21, testing with accessibility tools and seeking feedback from users with disabilities is advisable to ensure an inclusive design.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that maintains the earthy tone while improving readability and contrast against light backgrounds.
A desaturated brown that offers a more neutral and versatile option for backgrounds and UI elements.
This color provides a balance between the original's richness and better visibility, making it a safer choice for text.
Applications
Web Design
In web design, Rangitoto (#302E21) can be employed to evoke a sense of earthiness, sophistication, or understated elegance. It works well for website backgrounds, borders, or accent elements, particularly in designs related to nature, luxury goods, or artisanal products. Its dark shade requires careful consideration of text color choices to ensure readability and accessibility. Consider pairing it with lighter, contrasting colors for text or interactive elements. Furthermore, this color can add depth and richness to sections that require visual distinction without being overly bright or distracting.
Interior Design
In interior design, #302E21 can be used to create a cozy and grounded atmosphere. It would be ideal for walls in a study or den, providing a warm and inviting feel. Furthermore, the color could also be applied to furniture such as leather sofas or wooden cabinets, where it could enrich the overall aesthetic. However, the color should be balanced with lighter tones to prevent the space from feeling too dark or enclosed. Accents of metallics, such as gold or brass, could enhance the color's richness.
Fashion
In fashion, Rangitoto (#302E21) lends itself to creating sophisticated and understated looks. It's a suitable color for outerwear like trench coats or leather jackets. It also works well in accessories, such as belts, handbags, or shoes, providing a touch of elegance to any outfit. This color pairs excellently with lighter neutrals for a balanced aesthetic, or with brighter accent colors for a more dramatic flair. Consider using Rangitoto in fabrics with interesting textures, such as corduroy or suede, to enhance its visual appeal.