Jacarta
General Information about #302D69
The hex color #302D69, often referred to as Jacarta, is a dark shade of indigo, exhibiting a blend of purple and blue undertones. It belongs to the family of purple colors and possesses a subdued, sophisticated character. In the RGB color model, #302D69 is composed of 19.8% red, 17.6% green, and 41.2% blue. Converting this to the CMYK color model, it consists of 52% cyan, 57% magenta, 0% yellow, and 59% black. This color is frequently employed in design contexts where a sense of depth, mystery, or luxury is desired. Its relatively low saturation lends it a calming effect, making it suitable for backgrounds or accent elements. The Jacarta color name does not mean anything in this context and is just the name for this color.
The hex color #302D69, a deep, muted indigo, presents several accessibility considerations. Its relatively low luminance necessitates careful pairing with contrasting colors for text and interactive elements. A light text color, such as white or a pale yellow, is essential to ensure readability against this dark background. The contrast ratio should adhere to WCAG guidelines (ideally 4.5:1 for normal text and 3:1 for large text) to accommodate users with visual impairments. Furthermore, avoid using this color as the sole means of conveying information; supplemental cues like icons or text labels should be employed. When used in charts or graphs, differentiate this color from others through distinct patterns or textures to aid users with color blindness. Thorough testing with accessibility evaluation tools is crucial to validate the design's usability for all users. Consider the context in which this color will be used, as this color may not be accessible to everyone.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of indigo offers improved contrast and readability, especially for text elements.
- #4b0082
A deeper, more saturated purple provides a bold alternative while maintaining a similar aesthetic.
- #333333
A dark gray provides a neutral alternative suitable for backgrounds and borders where contrast is important.
Applications
Web Design
In web design, #302D69 can create a sophisticated and mysterious atmosphere, ideal for websites related to technology, finance, or creative arts. It can be used as a background color for headers or footers, combined with lighter text and accent colors to create visual hierarchy and guide the user's eye. Consider using it for interactive elements like buttons and links, with a hover effect that brightens the color to provide feedback to the user. The color is not too flashy, while offering a calm atmosphere.
Interior Design
In interior design, #302D69 can be used to create a calming and luxurious ambiance in bedrooms or living rooms. It pairs well with metallic accents like gold or silver, as well as natural materials like wood and leather. Consider using it as an accent wall color or for upholstery, combined with lighter neutral colors like beige or gray to prevent the room from feeling too dark. This color is suitable to create a calm and warm atmosphere.
Fashion
In fashion, #302D69 is a versatile color that can be used for both formal and casual wear. It pairs well with a variety of colors, including white, black, gray, and jewel tones. Consider using it for dresses, suits, or outerwear, combined with accessories in complementary colors to create a stylish and sophisticated look. The color is suitable for all seasons.