Jacarta
General Information about #302D66
The hexadecimal color #302D66, commonly known as Jacarta, is a deep, muted shade of purple. In the RGB color model, it is composed of 18.82% red, 17.65% green, and 40% blue. In the CMYK color model, which is often used in printing, it consists of 53% cyan, 56% magenta, 0% yellow, and 60% black. This color exudes a sense of sophistication, calm, and stability. Its deep tone makes it suitable for creating a professional or elegant atmosphere. Jacarta is often used in design projects where a subtle yet impactful color is needed. The color can be perceived differently based on the lighting and surrounding colors, making it a versatile choice for various applications. Its ability to blend seamlessly with both warm and cool tones makes it a favorite among designers across different fields.
The color #302D66, also known as Jacarta, presents some accessibility challenges due to its relatively low luminance. When used as a foreground color, it requires careful consideration of the background color to ensure sufficient contrast for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. Using lighter shades of gray, yellow, or other contrasting colors as backgrounds can significantly improve the legibility of text rendered in #302D66. Similarly, when used as a background color, lighter text colors should be employed. It is crucial to test color combinations with accessibility evaluation tools to verify compliance with accessibility standards and to ensure that content is perceivable to a wide range of users. Avoid pairing it with dark blues or purples as the contrast would be too low. Furthermore, providing alternative cues, such as underlines or icons, can help convey information for users who cannot distinguish between colors.
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Digital Color Formats
Alternative colors
Applications
Web Design Background
In web design, Jacarta (#302D66) can be used for creating a sophisticated and calming atmosphere. It is well-suited for backgrounds of websites related to technology, finance, or education, where a sense of stability and professionalism is desired. The color evokes feelings of trust and knowledge, making it appropriate for institutions and organizations seeking to project reliability. Additionally, Jacarta can be used sparingly in UI elements, such as buttons or headers, to draw attention without overwhelming the user. When combined with complementary colors or lighter shades, it can create a balanced and visually appealing user interface that enhances the overall user experience and reinforces the brand's identity.
Fashion and Apparel
In fashion, Jacarta (#302D66) can be incorporated into evening wear or formal attire to convey elegance and sophistication. The color works well with materials like velvet or silk, enhancing the luxurious feel. It is also suitable for accessories such as scarves or handbags, adding a touch of refinement to any outfit. Furthermore, Jacarta can be used in makeup, particularly for eyeshadow or eyeliner, to create a subtle yet captivating look. Its versatility allows it to be paired with both warm and cool tones, making it a popular choice for designers and stylists looking to create timeless and stylish ensembles. The color lends an air of mystery and allure, making it perfect for special occasions or everyday wear.
Interior Design Accent
For interior design, Jacarta (#302D66) can serve as an accent color to create a tranquil and serene environment. Consider using it on walls in a study or bedroom to promote relaxation and focus. The color also works well with furniture, such as sofas or chairs, to add a touch of elegance to the space. Jacarta pairs effectively with metallic accents, such as gold or silver, enhancing its luxurious appeal. It can also be used in textiles, such as curtains or rugs, to create a cohesive and harmonious look. By incorporating Jacarta strategically, you can transform any room into a sophisticated and inviting retreat. The calming nature of the color makes it an ideal choice for spaces intended for rest and rejuvenation.