Blackcurrant
General Information about #302D3D
#302D3D, also known as Blackcurrant, is a dark, muted shade of purple that evokes feelings of sophistication, mystery, and elegance. It belongs to the family of purple hues, which are often associated with royalty, creativity, and spirituality. This hex color is composed of 18.82% red, 17.65% green, and 24.9% blue, expressed in the RGB color model. In the CMYK color model, it consists of 24.33% cyan, 29.17% magenta, 0% yellow, and 75.1% black. Blackcurrant's subtle and understated nature makes it a versatile choice for various design applications, from web and graphic design to fashion and interior decor. Its ability to convey a sense of depth and sophistication makes it a popular choice for creating a premium or luxurious aesthetic.
The hex color #302D3D, a dark, muted shade of purple, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance necessitates careful consideration of contrast ratios when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background to ensure readability. When using #302D3D as a background color, lighter text colors such as white, light gray, or pale yellow should be employed to meet these contrast requirements. Also, ensure that non-text elements, such as icons and graphical controls, also maintain sufficient contrast. It's crucial to test the color combination with assistive technologies and color contrast analyzers to identify and address potential accessibility issues, guaranteeing a more inclusive user experience.
Shades
Digital Color Formats
Alternative colors
- #403d4a
A slightly lighter shade of purple that maintains a sophisticated look but provides better contrast against dark text.
- #504b5a
A more vibrant purple that offers a bolder aesthetic while still being versatile enough for various design applications.
- #333333
A dark gray offering similar neutrality while providing better contrast for light elements.
Applications
Web Design - Headers and Footers
In web design, #302D3D is suitable for creating sophisticated and elegant website headers or footers. Its dark, muted tone evokes a sense of professionalism and mystery, making it ideal for brands that want to convey trustworthiness and sophistication. The color can be used as a background for text or other visual elements, provided that sufficient contrast is ensured for readability. It pairs well with lighter accent colors to create visual interest and hierarchy, guiding the user's eye through the content.
Interior Design - Accent Color
In interior design, #302D3D can be used to create a cozy and intimate atmosphere in bedrooms or living rooms. It can be applied to walls, furniture, or decorative accessories to add depth and character to the space. Complementing the color with lighter shades of gray, white, or beige can prevent the room from feeling too dark and create a balanced and inviting ambiance. Metallic accents, such as gold or silver, can also be incorporated to add a touch of luxury and sophistication.
Fashion - Apparel Color
In fashion, #302D3D is a versatile color choice for creating elegant and understated outfits. It can be used for dresses, suits, or outerwear, offering a sophisticated alternative to black or navy. The color pairs well with a variety of other hues, from muted neutrals to bold jewel tones, allowing for endless styling possibilities. Accessorizing with metallic accents or colorful scarves can add a pop of personality and make the outfit stand out.