Blackcurrant
General Information about Blackcurrant
The hex color #302D3B, also known as Blackcurrant, is a dark, muted shade of purple-grey. It belongs to the family of dark and sophisticated colors, evoking a sense of mystery and elegance. In the RGB color model, #302D3B is composed of 18.82% red, 17.65% green, and 23.14% blue. The color is mostly used in designs that require a calm and smooth look. The name Blackcurrant originates from the fruit with the same name. Blackcurrant fruit colors have inspired the use of this hex color in multiple designs to refer to the origin of the fruit, or to create a calm feeling.
The hex color #302D3B, also known as Blackcurrant, presents some accessibility challenges, particularly in text applications. Due to its relatively low luminance, it may not provide sufficient contrast against lighter backgrounds, making it difficult for users with visual impairments to read text rendered in this color. Web developers should carefully consider the contrast ratio of #302D3B against both foreground and background colors, aiming for a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text, as recommended by WCAG guidelines. To improve accessibility, consider pairing #302D3B with much lighter hues or using it sparingly for decorative elements rather than essential textual content. Testing with accessibility tools is crucial to ensure compliance.
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Applications
Web Design
In web design, #302D3B can be employed to create a sophisticated and calming atmosphere. It can serve as a background color for sections intended to convey a sense of luxury or exclusivity, or as an accent color to highlight key elements on a website. Because it is a dark color, it is less adequate as text color, because the contrast to the background may not be sufficient. Also it should not be used to convey important information as background color.
Interior Design
In interior design, Blackcurrant can be used to create a moody and intimate setting. It works well in bedrooms or studies, especially when paired with metallic accents and warm lighting. The deep, muted tone adds depth and sophistication to a room, fostering a sense of comfort and tranquility.
Fashion
In fashion, #302D3B can serve as a versatile neutral, providing a grounded foundation for bolder colors and textures. It can be used in clothing, accessories, or footwear to create a chic and understated look. This color is particularly effective in creating autumnal or winter outfits, and works in combination with gold elements.