Rangitoto
General Information
The hex color #302D24, also known as Rangitoto, is a dark, muted shade of brown. It evokes a sense of earthiness and sophistication, making it a versatile choice for various design applications. In the RGB color model, it consists of 18.82% red, 17.65% green, and 14.12% blue. In the CMYK color model, its composition is 0% cyan, 6.1% magenta, 25% yellow, and 81.18% black. This color is often associated with natural elements and can bring a sense of warmth and grounding to a design. Its subtle nature makes it suitable for creating a calm and understated aesthetic. Rangitoto is named after the volcanic island in New Zealand, further reinforcing its connection to nature and the earth.
The color #302D24, also known as Rangitoto, presents some accessibility challenges, primarily related to contrast. When used as a background color, it requires very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. Tools like contrast checkers can help verify sufficient contrast. Avoid pairing this color with mid-tone or dark colors for text or interactive elements. Consider providing alternative color schemes for users with visual impairments. Ensure that all interactive elements, such as buttons and links, have clear visual cues beyond just color to aid users who may have difficulty distinguishing colors. Proper use of ARIA attributes can further enhance accessibility by providing screen readers with additional context.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that maintains a similar aesthetic but provides better contrast when used as a background color with dark text.
A complementary color that can be used to create visual interest while still maintaining a harmonious color palette.
A neutral grey that offers improved readability and can be used as a more accessible alternative.
Applications
Website Backgrounds
Rangitoto, with its earthy and muted tone, is well-suited for website backgrounds that aim to evoke a sense of sophistication and understated elegance. It pairs effectively with minimalist design elements and can create a calming user experience. The color works particularly well for brands in the hospitality, wellness, or artisanal goods sectors. Using it as a primary background color, complemented by subtle accent colors like gold or cream, can add depth and visual appeal, reinforcing a brand's identity and attracting a discerning audience. The color should be used thoughtfully, ensuring sufficient contrast and readability of text elements.
Interior Design
In interior design, Rangitoto can serve as a grounding element in a room. It works well as a wall color in living spaces, bedrooms, or studies, creating a warm and inviting atmosphere. When paired with natural textures such as wood and linen, it enhances the sense of coziness and relaxation. Accessorize with pops of brighter colors like terracotta or mustard yellow to prevent the space from feeling too monotone. This color is particularly effective in creating a serene and nature-inspired aesthetic.
Fashion
In fashion, Rangitoto is a versatile neutral that can be used in various applications. It makes an excellent choice for outerwear, such as jackets and coats, providing a timeless and sophisticated look. As an accent color in accessories like belts or scarves, it can add depth and interest to an outfit. It also works well in footwear, offering a more subtle alternative to black or brown. When incorporated thoughtfully, Rangitoto can elevate the overall style and create a refined and cohesive appearance, suitable for both casual and formal occasions.