Woodrush

General Information

The hexadecimal color #302D13, also known as Woodrush, is a dark, muted shade of brown. It falls into the brown color family and is characterized by its low saturation and relatively low brightness. In the RGB color model, it is composed of 18.82% red, 17.65% green, and 7.45% blue. This color is often associated with earth tones, nature, and a sense of groundedness. It can evoke feelings of warmth and stability. Its somber nature makes it suitable for applications where subtlety and understated elegance are desired. However, it is important to consider its limited visibility against darker backgrounds due to its low luminance.

The hex color #302D13, also known as Woodrush, presents significant accessibility challenges, particularly in text-based applications. Its low luminance value of 0.03 makes it difficult to read against backgrounds that aren't extremely light. According to WCAG guidelines, it fails contrast ratio tests for both normal text and large text against a standard white background. To ensure readability, it is essential to pair this color with very light hues, ideally whites or very pale yellows. When using this color for interactive elements, sufficient contrast must be provided to ensure that users with visual impairments can perceive the elements and their states. Consider using tools to verify contrast ratios against WCAG standards.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accents

  In web design, #302D13 can be utilized sparingly for subtle background accents or borders to evoke a sense of earthiness and sophistication. However, it should never be used for primary text or interactive elements due to its low contrast ratio. When incorporating this color, ensure it's paired with sufficiently light elements to maintain accessibility and readability.

• Interior Design Accent

  In interior design, Woodrush, #302D13, can serve as a sophisticated accent color in spaces aiming for a natural and earthy aesthetic. It can be used for painting accent walls in living rooms or bedrooms. It can be complemented with lighter tones and natural textures such as wood and linen to create a relaxing and inviting environment. Avoid using it in small or poorly lit spaces, as it may make the area feel darker and smaller.

• Fashion Accessories

  In fashion, Woodrush (#302D13) can be incorporated into accessory design, such as belts, bags, or shoes. Its earthy hue pairs well with neutral colors like beige, cream, and white, providing a subtle contrast. It can also be used in patterns or prints, adding a touch of nature-inspired charm to garments. It is important to balance this dark shade with lighter fabrics and complementary colors to avoid an overly somber look.

Complementary color

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