Jacarta
General Information about #302C6F
The hex color #302C6F, often referred to as Jacarta, is a deep shade of purple with a somewhat muted quality. In the RGB color model, it is composed of 19.61% red, 17.25% green, and 43.53% blue. This color resides within the purple-blue spectrum and carries an air of sophistication and depth. Jacarta is not a particularly common color in everyday usage, but it finds applications in design contexts where a touch of elegance and subtlety is desired. It is important to note that the perceived color can vary slightly depending on the display device and ambient lighting conditions. This color can be effectively utilized to communicate themes of luxury, creativity, or mystery depending on the context.
The hex color #302C6F, also known as Jacarta, presents some accessibility challenges, especially when used as a text color against a white background. With a low contrast ratio, it may be difficult for users with visual impairments to read text rendered in this color. To improve accessibility, consider using a lighter color for the background or a lighter shade of text. Alternatively, you can increase the text size or add a text shadow to enhance readability. Tools like WebAIM's contrast checker can help you assess the color contrast and ensure it meets accessibility standards such as WCAG. When using #302C6F for interactive elements like buttons or links, provide clear visual cues for hover and focus states to assist users who rely on keyboard navigation.
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Applications
Web Design
In web design, Jacarta (#302C6F) can serve as a sophisticated background for headers or footers, especially on websites aiming for a professional or academic aesthetic. It can also be employed for call-to-action buttons, paired with a contrasting text color to ensure visibility and engagement. Furthermore, this color works well in data visualizations, where its deep hue can differentiate categories effectively. When used sparingly and thoughtfully, Jacarta can add a touch of elegance and depth to a website's overall design, enhancing the user experience.
Fashion and Interior Design
In the realm of fashion, Jacarta can be used to create a sense of mystery and elegance. A Jacarta-colored dress or blouse can be paired with silver or gold accessories for a sophisticated evening look. It can also be incorporated into patterns and prints, adding depth and richness to the overall design. In interior design, Jacarta can be used as an accent wall color in a living room or bedroom, creating a cozy and inviting atmosphere. It pairs well with neutral colors like gray, beige, and white.
Graphic Design and Branding
Jacarta can be used to create an artistic look for posters, brochures, or digital illustrations. Its deep, rich color can evoke a sense of depth and sophistication. It can be combined with lighter hues to create contrast or used in gradients for a modern effect. In branding, Jacarta can convey a sense of luxury and exclusivity, making it suitable for brands in the beauty, fashion, or technology industries. It can be incorporated into logos, packaging, and website designs to create a cohesive and memorable brand identity.