Woodrush
General Information about Woodrush
The hex color #302C04, also known as Woodrush, is a dark, muted shade of brown with subtle yellow undertones. In the RGB color model, it is composed of 18.82% red, 17.25% green, and 1.57% blue. This color belongs to the warm side of the color spectrum, conveying a sense of earthiness and stability. Colors similar to Woodrush are often associated with nature, wood, and autumn, making it a popular choice for designs aiming to evoke feelings of warmth and comfort. Its low saturation gives it a subdued and sophisticated appearance, making it suitable for applications where subtlety and understated elegance are desired. This color finds its applications often in backgrounds, branding, and designs that aim to create a sense of calm and relaxation.
The hex color #302C04, often referred to as Woodrush, presents significant accessibility challenges, particularly concerning color contrast. Its dark and muted nature results in very low contrast against lighter backgrounds, making text or interface elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios are crucial for ensuring readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Woodrush typically fails to meet these standards against common background colors like white or light gray. Therefore, when using #302C04, it is essential to pair it with very light colors to meet accessibility requirements. Using contrast checking tools during the design process is highly recommended to avoid accessibility issues and to ensure that the visual content is accessible to all users, including those with low vision or color blindness. Careful consideration and testing are crucial when employing such a dark hue to prevent unintentionally excluding users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
Woodrush (#302C04) can be used sparingly in web design to create a sense of sophistication and earthiness. It could be applied to subtle background accents, borders, or as a secondary color in a minimalist design to add depth without overwhelming the user interface. However, it's crucial to ensure sufficient contrast with text and other interactive elements to meet accessibility standards. In branding, Woodrush can evoke feelings of nature, stability, and understated luxury, particularly suitable for brands associated with organic products, environmental conservation, or high-end artisanal goods. Its subtle presence can reinforce a brand's commitment to quality and sustainability.
Interior Design
In interior design, Woodrush can be employed to create a cozy and inviting atmosphere. As an accent wall color or for furniture upholstery, it brings a sense of warmth and connection to nature. It pairs well with natural materials like wood, stone, and linen. The color is particularly suited for spaces where relaxation and comfort are prioritized, such as living rooms, bedrooms, and reading nooks. When used in moderation and combined with brighter, contrasting elements, Woodrush can create a sophisticated and balanced aesthetic, evoking a sense of grounded elegance.
Fashion
In fashion, Woodrush can be used to create garments that convey a sense of understated elegance and connection to nature. Think of a wool coat or a suede bag, where the color enhances the texture and richness of the material. It's well-suited for autumn and winter collections, and can be paired with neutral colors like cream, beige, and gray for a sophisticated look. Accents in complementary colors, like teal or gold, can add a touch of drama. This color is ideal for clothing and accessories that emphasize quality, craftsmanship, and timeless style.