Jacarta
General Information about #302B70
The hexadecimal color code #302B70 represents a dark shade of purple-blue. In the RGB color model, #302B70 consists of 18.82% red, 16.86% green, and 43.92% blue. In the CMYK color model, if converted, it is composed of 57.1% cyan, 61.6% magenta, 0% yellow, and 56.1% black. This color is often described as Jacarta, suggesting a sense of depth and mystery. Hexadecimal color codes are widely used in web design and digital graphics to specify colors precisely. The color #302B70 can be used in various applications to evoke feelings of sophistication, trust, and authority. Its dark nature makes it suitable for creating contrast when paired with lighter colors.
The hex color #302B70, also known as Jacarta, presents some accessibility challenges, particularly concerning text contrast. When using this color as a background, it's crucial to select a foreground text color that provides sufficient contrast to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Lighter shades of yellow, white, or very light gray would likely offer adequate contrast. Tools like WebAIM's contrast checker can be used to verify compliance. Furthermore, avoid relying solely on color to convey information, especially for users with color vision deficiencies. Supplement color cues with text labels, icons, or patterns to ensure inclusivity and usability for all users.
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Digital Color Formats
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Applications
Web Design and Branding
In web design, Jacarta (#302B70) can be effectively used for website headers and footers to create a sense of sophistication and depth. It pairs well with lighter accent colors like pale yellows or light blues. For branding, this color evokes feelings of trust and authority, making it suitable for financial institutions or legal firms. When incorporated into user interface elements, it should be used judiciously, avoiding large blocks of text on this dark background to maintain readability. This color is also a good option for call to action buttons to make them stand out.
Interior Design and Fashion
In interior design, Jacarta can be used as an accent wall color in a living room or bedroom to add a touch of elegance and tranquility. It pairs well with neutral colors like gray, beige, or white to create a balanced and harmonious space. Use it to paint a small office room to help create a focused work environment. In fashion, it can be used in formal wear and is commonly seen in dresses, suits, and blouses, often complemented by silver or gold accessories.
Graphic Design
Jacarta can be used in graphic design to convey a sense of professionalism and sophistication. It is a good choice for creating presentations, marketing materials, and reports. Jacarta pairs well with light, complementary colors such as yellow, and can be used in logos to create an elegant and professional image.