Jacarta

General Information about #302B63

The hex color code #302B63 represents a dark shade of purple-blue on the RGB color model. It is composed of 18.82% red, 16.86% green, and 38.82% blue. In the HSL color space, #302B63 has a hue of 247 degrees, a saturation of 39.7%, and a lightness of 27.8%. This color is often associated with sophistication, mystery, and creativity. In branding, it can be used to convey trust, intelligence, and imagination. The color is known as Jacarta in different databases. Due to its dark nature, it's important to use it with light-colored text or elements to ensure readability and accessibility.

The color #302B63, also known as Jacarta, presents some accessibility challenges, particularly in text-based applications. Its relatively dark hue means that careful consideration must be given to the foreground color used in conjunction with it. According to WCAG guidelines, sufficient contrast between text and background is essential for readability, especially for users with visual impairments. A light color such as white or a very light yellow would be more appropriate as a foreground. Using a color contrast checker is advisable to ensure compliance with accessibility standards, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. It is also important to avoid relying solely on color to convey information; supplemental cues such as icons or text labels should be used to enhance usability for all users.

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Applications

• Website Header

  In web design, #302B63 can be utilized for creating sophisticated and professional website headers or navigation bars. Its deep, rich tone conveys a sense of authority and elegance, making it suitable for brands aiming to project a high-end image. To use #302B63 effectively, it is crucial to pair it with contrasting colors for text and interactive elements to ensure readability and usability. For instance, using light text on a #302B63 background creates a visually appealing and accessible design. Complementary colors such as yellows or light oranges can be incorporated as accent colors to add visual interest and balance.

• Interior Design

  In interior design, #302B63 can be employed to create a cozy and intimate atmosphere in living rooms or bedrooms. This color can be used as an accent wall color to add depth and visual interest to the space. It works well when paired with lighter, neutral colors like beige or light gray for the remaining walls and furniture. Metallic accents such as gold or brass can be incorporated through lighting fixtures or decorative items to enhance the richness of the color. Using soft, warm lighting can further enhance the cozy feel of the room.

• Fashion Design

  In the realm of fashion, Jacarta (#302B63) can be an excellent choice for evening wear, offering a sophisticated and elegant look. This color works particularly well for dresses, suits, or formal separates. When incorporating Jacarta into an outfit, it is important to consider the overall color palette and accessorize accordingly. Metallic accents, such as silver or gold jewelry, can complement the richness of the color. For a more understated look, pair Jacarta with neutral colors like black, white, or gray. Consider the fabric as well, as the color will appear differently on velvet versus silk.

Complementary color

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