Blackcurrant
General Information about Blackcurrant (#302B40)
The hexadecimal color #302B40, often referred to as Blackcurrant, is a dark shade of purple that exudes sophistication and mystery. It belongs to the family of purple hues, which are often associated with royalty, creativity, and wisdom. In the RGB color model, #302B40 is composed of 18.82% red, 16.86% green, and 25.1% blue. This combination results in a color that leans towards the cooler side of the spectrum. Its use can evoke a sense of depth and elegance, making it a popular choice in various design applications. The color's relatively low saturation gives it a subtle and understated appearance, which can be particularly effective in creating a sophisticated and refined aesthetic. Blackcurrant is often used to create a feeling of luxury and can be paired with lighter colors to achieve a balanced and visually appealing contrast.
The hex color #302B40, also known as Blackcurrant, presents some accessibility challenges, especially in web design. Its dark nature means that text rendered in this color requires a very light background to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #302B40 on a dark or even moderately dark background would likely fail these criteria, making the content difficult to perceive for users with visual impairments. When using this color, it's essential to test the contrast ratio with tools like WebAIM's Contrast Checker to ensure compliance and provide an inclusive user experience. Careful consideration should also be given to non-text elements such as icons and graphical controls, ensuring they too meet the minimum contrast requirements. Providing alternative styling options for users who need higher contrast can further improve accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Backgrounds
In web design, #302B40 can serve as a sophisticated background color for headers or footers, especially on websites aiming for a modern or luxurious feel. It pairs well with lighter text colors such as white or light grey to create a visually appealing contrast. Furthermore, this color can be utilized for creating unique button styles or interactive elements, adding depth and elegance to the overall design. When combined with complementary accent colors, #302B40 can contribute to a memorable user interface that reflects the brand's identity and aesthetic preferences. It’s best suited for websites with a minimalist design where the color can stand out without overwhelming the user.
Beauty and Cosmetics
In the beauty industry, the deep and mysterious hue of #302B40 is perfect for creating eye-catching nail polish colors or eyeshadow palettes. This color evokes a sense of sophistication and can be used to create dramatic, nighttime looks. As an eyeshadow, it can be blended with lighter shades to add depth and dimension to the eyes, while a nail polish in this shade offers a chic and elegant touch to any outfit. Furthermore, it can be incorporated into lipstick packaging or cosmetic branding to convey a sense of luxury and exclusivity, attracting customers who appreciate refined and stylish products.
Fashion Design
In fashion, #302B40 can be used as a primary color for evening wear or as an accent color in accessories such as handbags, scarves, or belts. Its rich and elegant tone lends itself well to creating sophisticated and stylish outfits. A dress in this color can be paired with silver or gold jewelry for a glamorous look, while a scarf or belt in this shade can add a touch of refinement to a more casual ensemble. The color's versatility allows it to be incorporated into various styles, from classic and timeless designs to more modern and edgy looks. It’s a great color for creating depth, elegance and mystery in outfits.