Rangitoto
General Information
The hex color #302B23, also known as Rangitoto, is a dark, muted shade of brown. It is composed of 18.82% red, 16.86% green, and 13.73% blue. In the RGB color space, it represents a subtle blend of these primary colors, resulting in a color that evokes feelings of earthiness and warmth. This color is often associated with natural elements and can be used to create a sense of grounding and stability. In the HSV (hue, saturation, value) color model, #302B23 has a hue of 30 degrees, a saturation of 27.6%, and a value of 18.8%. This combination suggests a warm, desaturated color that can be versatile in various design applications.
The hex color #302B23 presents some accessibility challenges due to its low contrast, particularly when used as text on a white background or vice versa. According to WCAG guidelines, sufficient contrast is essential for readability and usability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color may not meet these ratios with many common background colors, potentially making content difficult to perceive. When using #302B23, it's crucial to carefully select foreground and background colors that provide adequate contrast. Tools like contrast checkers can help evaluate color combinations. Consider using lighter shades or alternative color combinations to ensure your content is accessible to a wider audience. Adequate font size is also important to maintain readability.
Shades
Digital Color Formats
Alternative colors
Applications
Website Accents
In web design, #302B23 can be used sparingly for backgrounds, borders, or subtle accents, especially in designs aiming for a natural or rustic aesthetic. It pairs well with lighter, contrasting colors to maintain readability. For example, it could be used as a background for a website section featuring earthy tones and textures. To ensure accessibility, use it alongside lighter text colors like #F5F5DC (beige) or #FFFAF0 (floralwhite). Avoid using it for large blocks of text or critical UI elements unless the contrast is carefully managed. This hue can evoke feelings of warmth and groundedness.
Interior Design
In interior design, #302B23 (Rangitoto) can serve as an elegant choice for accent walls or furniture pieces in spaces designed to evoke a sense of sophistication and natural warmth. It complements natural materials like wood and stone, creating a cozy yet refined atmosphere. Consider pairing it with lighter shades such as cream or beige to brighten the room and create visual balance. The dark shade also works well in contrast with metallic accents such as brushed gold or copper, adding a touch of luxury. In addition, this colour works greatly for furniture.
Fashion Design
In fashion, #302B23 can be incorporated into clothing designs, offering a sophisticated and grounded base for outfits. It can be used in outerwear, such as jackets or coats, providing a versatile and timeless appeal. When used in smaller elements, like accessories such as belts or bags, it adds a touch of understated elegance. Pairing it with lighter colours and contrasting textures creates a balanced and fashionable ensemble. This colour works well for autumn fashion lines.