Rangitoto
General Information about #302B1D
#302B1D, also known as Rangitoto, is a dark, muted brown color that evokes feelings of warmth, earthiness, and nature. It belongs to the brown color family, which is often associated with stability, reliability, and comfort. In color psychology, browns can represent dependability and resourcefulness. The hex code #302B1D is a combination of red, green, and blue light values. This particular shade of brown is named after Rangitoto Island in New Zealand, which is known for its volcanic landscape and rich, earthy tones. Due to its dark and muted nature, #302B1D can create a sense of grounding and can be used to balance brighter, more vibrant colors in design.
The color #302B1D has a low contrast ratio against white, making it potentially difficult for users with visual impairments to read text or distinguish elements. For improved accessibility, it is recommended to use lighter text colors on this background or to darken the color for better contrast against white text. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. This color may not meet those requirements in many cases, especially for smaller text sizes. Careful consideration should be given to color pairings to ensure that content is accessible to all users, including those with low vision or color blindness. It's beneficial to test the color combination with accessibility tools to ensure compliance.
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Applications
Web Design
In web design, #302B1D can be used as a background color for website sections needing a natural, earthy feel. It pairs well with lighter fonts in shades of beige or cream to create a comfortable reading experience. Also, consider using it for borders or decorative elements to accentuate specific areas of the website. This color adds a touch of understated elegance and sophistication when combined with complementary colors.
Interior Design
In interior design, #302B1D can be applied to walls or furniture to create a cozy, warm atmosphere in living rooms or bedrooms. It blends well with natural materials like wood and stone, enhancing the organic feel of a space. Use it as an accent color to bring out the details in neutral colored spaces. The dark, grounding effect makes it a versatile option for creating relaxing environments.
Fashion
In fashion, #302B1D can be utilized for creating sophisticated and understated clothing designs. It is particularly suitable for creating garments with a natural, earthy aesthetic. This color works well for jackets, trousers, and accessories, offering a versatile base that can be paired with various textures and materials. Additionally, it lends itself well to minimalist designs, providing a touch of elegance and refinement without being overly bold.