Jacarta
General Information about #302A71
The hex color #302A71, also known as Jacarta, is a dark, muted shade of purple-blue. In the RGB color model, it is composed of 18.82% red, 16.47% green, and 44.31% blue. In the CMYK color model, it consists of 57.54% cyan, 62.86% magenta, 0% yellow, and 55.69% black. This color is often associated with sophistication, mystery, and depth, making it a popular choice in design contexts aiming to convey a sense of elegance and professionalism. Due to its dark nature, it is crucial to consider contrast ratios when using this color for text or interactive elements on the web to ensure accessibility. The color's subdued nature makes it versatile enough to be used in a variety of applications, from web design to interior decoration, often acting as a grounding element in a broader color palette.
The hex color #302A71, also known as Jacarta, presents specific accessibility challenges, particularly when used for text or interactive elements. Its relatively low luminance contrasts poorly with both white and black backgrounds, potentially violating WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to ensure readability for users with visual impairments. When using #302A71, it's essential to pair it with a very light or very dark color to meet these contrast requirements. Testing with accessibility tools can help verify compliance and identify areas for improvement. In addition, consider providing alternative color schemes or user controls to adjust the color contrast for users with specific needs, enhancing the overall usability and inclusivity of the design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Backgrounds and Accents
In web design, #302A71 can serve as a sophisticated background color for sections needing a touch of elegance and depth. However, its darkness necessitates careful consideration of text color choices to ensure readability. For example, pairing it with a light yellow or white text would create a visually appealing and accessible interface. Furthermore, it's suitable for accent elements like button hovers or border highlights, adding a subtle interactive dimension without overwhelming the user experience. The color's inherent richness allows for creating a unique and memorable brand identity, fostering a sense of trust and professionalism.
Interior Design Accent Color
In interior design, Jacarta can bring a sense of calm and sophistication to a room. It works particularly well in bedrooms or studies, where a subdued ambiance is desired. Consider using it as an accent wall color paired with lighter, neutral tones for the remaining walls to avoid overwhelming the space. Accessorize with metallic elements like gold or silver to enhance the color's richness. Textiles in complementary colors, such as mustard yellow or a soft lavender, can further enhance the aesthetic, creating a harmonious and inviting atmosphere. Additionally, the color can be used for furniture upholstery, adding a touch of elegance to sofas or armchairs.
Fashion and Apparel
In fashion, #302A71 can be used for evening wear or formal attire, providing a sophisticated and understated look. It works well as the primary color for dresses, suits, or blouses, especially when paired with metallic accessories like gold or silver jewelry. The color can also be used for accessories such as handbags, scarves, or shoes, adding a subtle touch of elegance to any outfit. When styling with Jacarta, consider using lighter colors to create contrast and avoid a monochromatic appearance. For example, pairing a Jacarta blouse with white trousers can create a chic and stylish look that is both sophisticated and modern.