Jacarta
General Information about Jacarta (#302A70)
The hexadecimal color #302A70, also known as Jacarta, is a dark shade of purple or violet. In the RGB color model, it is composed of 18.82% red, 16.47% green, and 43.92% blue. This color falls under the purple color family and is often associated with qualities like mystery, sophistication, and creativity. The color's darkness makes it suitable for use in creating depth and contrast in designs. In color theory, purple is considered a blend of red and blue, inheriting some characteristics from both – the energy of red and the calmness of blue. Its specific hue and saturation make it a versatile choice for various applications, from digital design to fashion and interior decor.
The hex color #302A70, also known as Jacarta, presents some accessibility challenges, particularly regarding color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of #302A70, it would generally require a very light background color to meet these contrast requirements. Tools like WebAIM's Contrast Checker can assist in verifying contrast ratios. If adequate contrast cannot be achieved, consider using a lighter shade of the primary color or opting for a different color altogether to enhance readability and usability for individuals with visual impairments. Providing alternative text and other accessibility features is also essential for a comprehensive accessible design.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of purple that offers better contrast against white backgrounds, while still maintaining a similar aesthetic.
- #6a5acd
A more vibrant purple that can be used as an accent color to draw attention to specific elements on a page.
- #191970
A darker shade, useful for backgrounds or elements where a deep, rich color is desired without sacrificing readability of light text.
Applications
Website Headers and Footers
In web design, #302A70 can be utilized for creating visually appealing website headers or footers, providing a sophisticated and modern aesthetic. It also works well for background elements or dividers, adding depth and contrast to the overall layout. When combined with lighter complementary colors for text and interactive elements, it can enhance user experience and readability, while maintaining a consistent brand identity. It's essential to ensure adequate color contrast, especially when using this color for text to ensure accessibility.
Fashion Design
In the fashion industry, #302A70 can be used in clothing design. It is suitable for dresses, suits, or accessories, bringing a touch of elegance and mystery. This color is often associated with sophistication and creativity, making it perfect for evening wear or statement pieces. Pairing it with lighter shades like silver or lavender creates a striking contrast, while using darker tones provides a more subdued and elegant look. It is also great for seasonal collections.
Interior Design Accent Color
Within interior design, #302A70 can create a cozy yet elegant atmosphere. Using it as an accent wall color paired with neutral tones for furniture and decor brings a modern, sophisticated style to rooms. It can also be used as a secondary color in textiles, rugs, or decorative items, adding depth and richness to the space. Lighter or brighter elements will brighten up the overall look of a room when contrasted with such a dark color.