Blackcurrant
General Information about Hex Color #302A46
The hex color #302A46, often referred to as Blackcurrant, is a deep, muted shade of purple that evokes feelings of sophistication, mystery, and understated elegance. It belongs to the family of purple hues, positioned closer to the black end of the spectrum. This color is created by combining a relatively low proportion of red and blue light, with a slightly lesser amount of green, resulting in its dark and subtle character. In color theory, #302A46 can be described as a tertiary color, resulting from the mixture of secondary colors. Its hexadecimal representation provides a precise way to define and reproduce this color across various digital platforms, ensuring consistency in branding and design projects. The color is often associated with luxury products.
The hex color #302A46, also known as Blackcurrant, presents some accessibility challenges, particularly in text-based applications. Its relatively low luminance value means that it requires careful consideration of foreground text colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #302A46 as a background, lighter colors like white, light grays, or even pale yellows are better choices for text to meet these contrast requirements. It's crucial to test color combinations using accessibility tools to verify compliance and guarantee readability for users with visual impairments. Additionally, avoid relying solely on color to convey information; use text labels or other visual cues to ensure inclusivity for colorblind users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
In web design, #302A46 can serve as a sophisticated background color for website headers or footers, particularly for sites targeting a mature audience or those in the luxury goods sector. Its deep, muted tone evokes a sense of elegance and exclusivity. Paired with crisp white typography and subtle animations, it can create a visually engaging user experience. However, care must be taken to ensure sufficient contrast between text and background to meet accessibility standards. Consider incorporating lighter shades of purple or gray to break up large areas of #302A46 and maintain visual interest.
Interior Design Accent
In interior design, #302A46 can be used as an accent wall color in living rooms or bedrooms to create a cozy and intimate atmosphere. It works particularly well in spaces with ample natural light, where its depth can be fully appreciated. Complementary colors like muted gold or deep teal can be used in furniture and decor to create a rich and inviting color palette. Consider using #302A46 in velvet or other luxurious textures to enhance its opulent feel. It is a good colour for study rooms.
Fashion Design
#302A46 can serve as a base color for dark and gothic fashion styles. It conveys a sense of mystery. It can be paired with silver or black accessories to complement it.