Blackcurrant
General Information about Blackcurrant (#302A44)
The hex color #302A44, often referred to as Blackcurrant, is a dark, muted shade of purple. It belongs to the family of purples and has a slightly cool undertone. In the RGB color model, it is composed of 18.82% red, 16.47% green, and 26.67% blue. The corresponding CMYK values are 0.29, 0.38, 0.00, 0.73. This color is commonly used in designs where a sense of sophistication, mystery, or luxury is desired. Its subdued nature allows it to be versatile, fitting well with both modern and traditional aesthetics. The color can be seen in fashion, web design, and branding, often associated with night scenes.
The hex color #302A44, also known as Blackcurrant, presents some accessibility challenges, particularly concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text (14pt bold or 18pt regular). Given its relatively dark nature, #302A44 requires a light background to meet these standards. Using online contrast checkers can help verify compliance. Additionally, avoid relying solely on color to convey information; incorporate other visual cues like icons or text labels to ensure inclusivity for users with visual impairments.
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Applications
Web Design and Branding
Blackcurrant (#302A44) can be employed to create a sophisticated and mysterious atmosphere in web design. Use it for website backgrounds or elements where a touch of elegance is desired. This color is also well-suited for branding materials, lending a sense of luxury to logos, business cards, and other marketing collateral. In UI design, Blackcurrant can be used for navigation bars, sidebars, or call-to-action buttons, providing a subtle contrast against lighter content areas. It's a good pick for tech and fashion websites.
Interior Design
This color provides a sense of muted elegance, making it suitable for creating a restful and sophisticated ambiance. Blackcurrant is well-suited for bedrooms, studies, or living rooms where a calming environment is desired. It can be paired with lighter colors like creams or grays to create a balanced and harmonious space. Consider using it as an accent color for walls, furniture, or decorative elements to add depth and visual interest to the interior.
Beauty and Cosmetics
Blackcurrant (#302A44) can be incorporated into makeup looks to add depth and intensity to the eyes or lips. Consider using it as an eyeshadow base or eyeliner to create a smoky eye effect. On the lips, Blackcurrant can be worn as a bold statement color, or it can be blended with other shades to create a custom hue. This color is particularly flattering on individuals with cool undertones. It can also be used in nail polish.