Blackcurrant
General Information about Blackcurrant (#302A3F)
The hex color #302A3F, also known as Blackcurrant, is a dark, muted shade of purple-black. It evokes feelings of sophistication, mystery, and elegance. In the RGB color model, it is composed of 18.82% red, 16.47% green, and 24.71% blue. In the CMYK color model, which is used in printing, it consists of 24% cyan, 33% magenta, 0% yellow, and 75% black. This color is often used to create a sense of depth and richness in designs. Blackcurrant is commonly used in web design, graphic design, and fashion to convey a sense of luxury and sophistication. The Blackcurrant name gives a fruity feeling while being dark. It can also be found in branding and marketing materials where a touch of elegance is desired, offering a refined alternative to plain black.
The color #302A3F, also known as Blackcurrant, presents some accessibility challenges. Due to its dark nature, it is crucial to ensure sufficient contrast when used as a background or text color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14 points bold or 18 points regular) against its background. When using Blackcurrant, lighter colors such as whites, creams, or light yellows are recommended as text colors to meet these contrast requirements. It is essential to use contrast checking tools to verify compliance and ensure readability for users with visual impairments. Careful consideration of font weight and size can also mitigate potential accessibility issues. Furthermore, providing alternative text descriptions for any images using this color is crucial for screen reader users.
Shades
Digital Color Formats
Alternative colors
- #403a4f
A slightly lighter variant that maintains the dark, sophisticated feel while offering improved contrast against white backgrounds.
- #35313e
A desaturated version that provides a more muted and subtle alternative, suitable for backgrounds and large areas.
- #30344f
A variant with a touch more blue, bringing a cool, calming feel while remaining in the dark color palette.
Applications
Web Design
In web design, Blackcurrant can serve as an elegant background for sections needing a touch of sophistication, such as headers or footers. Using it with light text can create a visually appealing contrast. It can create a night-themed website with stars and a moon for a night-themed app. Because the color evokes a feeling of sophistication and luxury, it can also be used in e-commerce websites, especially for high-end products. Furthermore, consider using it as an accent color in websites with dark mode options to maintain a consistent visual appeal. It can be used in combination with purple or indigo to give a more nuanced feel.
Interior & Fashion Design
In interior design, Blackcurrant can be used as an accent wall color or for furniture pieces in a room with lighter tones to create a focal point. The dark hue adds depth and sophistication to any space. It pairs well with metallic accents like gold or copper, enhancing the luxurious feel. For fashion, Blackcurrant can be used in garments like evening dresses or suits to convey elegance and style. It complements accessories in silver or jewel tones. It will look nice on velvet or satin materials.
Beauty and Cosmetics
In beauty and cosmetics, Blackcurrant is a popular shade for eyeshadows, nail polishes, and lipsticks, offering a bold and dramatic look. It can be used to create smoky eye effects or as a statement lip color. Paired with lighter shades, it adds depth and definition. In digital art, it can be used to create a more modern artistic impression of a product on sale.