Blackcurrant
General Information about #302A3D
The hexadecimal color code #302A3D represents a dark, muted shade of purple, often referred to as Blackcurrant. It is composed of 18.82% red, 16.47% green, and 23.92% blue. In the RGB color space, it is relatively low in intensity, contributing to its subdued appearance. The color evokes a sense of sophistication and mystery, making it suitable for applications where a subtle yet impactful visual presence is desired. Blackcurrant is often associated with elegance, luxury, and a touch of drama. Its versatility allows it to be used in both modern and traditional designs, providing a distinctive character to the overall aesthetic. In summary, #302A3D is a compelling choice for designers seeking a sophisticated dark purple hue.
The hex color #302a3d, also known as Blackcurrant, presents some accessibility challenges, especially when used as a background or text color. Due to its relatively dark nature, it requires careful consideration of contrast ratios to ensure readability for users, including those with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. When pairing #302a3d with text, lighter colors like white, light gray, or pale yellow would provide better contrast. Tools like WebAIM's contrast checker can be used to assess the contrast ratio between #302a3d and other colors to ensure compliance with accessibility standards. It is vital to prioritize accessible design to create inclusive experiences for all users.
Shades
Digital Color Formats
Alternative colors
- #3a3447
A slightly lighter shade that maintains a similar aesthetic but offers improved contrast against white backgrounds.
- #482b54
A more saturated purple that provides a bolder visual impact.
- #2a303d
This alternative hex color is a close match and also leans more to dark blue side. It provides slightly better readability against light backgrounds.
Applications
Web Design
In web design, #302a3d can serve as a sophisticated background color for websites targeting a mature or luxury audience. It pairs well with minimalist layouts and can be complemented by accent colors like gold or muted teal. It can also be used for creating dark-themed interfaces. For example, it can be used in a web design for a music streaming service or a financial consulting firm, creating a feeling of elegance and reliability. Use this color sparingly and thoughtfully to establish an elegant and trustworthy brand identity. This dark color can be used in combination with gradients for an appealing look.
Fashion
In the fashion industry, Blackcurrant (#302a3d) can be used in clothing design to create elegant and understated pieces. It works particularly well for evening wear or formal attire. The color's richness allows it to be paired with complementary hues such as silver or emerald green to create visually stunning outfits. Blackcurrant can be found in velvet dresses or luxurious silk scarves, providing a touch of mystery and sophistication. It is a great alternative for black and can be combined with bright colors for contrast.
Interior Design
This color can be used in interior design as an accent wall or for furniture upholstery, offering a touch of sophistication and depth to a room. It can be effectively combined with lighter shades like cream or light gray to create a balanced and visually appealing space. The deep hue brings a sense of calmness and luxury, making it ideal for creating a serene and inviting atmosphere. For example, it can be incorporated in a study or a bedroom. Accessories in gold or brass can complete the luxurious feel.