Blackcurrant
General Information about Blackcurrant (#302A37)
The hex color code #302A37, also known as Blackcurrant, is a dark, muted shade that resides in the purple-blue color family. It is composed of 18.82% red, 16.47% green, and 21.57% blue. In the RGB color space, it's represented as RGB(48, 42, 55). The color has a subtle richness and depth, making it a sophisticated choice for various design applications. Blackcurrant is often associated with elegance, mystery, and a sense of calm. It can evoke feelings of introspection and creativity. Its hexadecimal nature makes it straightforward to use in digital applications, ensuring consistency across different platforms and devices. The color's relative darkness means it is best paired with lighter colors to create contrast and ensure readability, especially in text-based applications.
The hex color #302A37, also known as Blackcurrant, presents some accessibility challenges, particularly in text-based applications. Its relatively low luminance (dark shade) means that it requires careful consideration of contrast ratios to ensure readability for all users, including those with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for text and interactive elements. When using #302A37 as a background color, it is essential to pair it with a light-colored text to meet the minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. If this contrast is not achieved, users may struggle to distinguish text from the background, leading to a poor user experience. Utilizing color contrast analyzers during the design process is highly recommended to avoid such pitfalls and maintain accessibility standards. Moreover, avoid using color alone to convey important information; supplement it with text or other visual cues to accommodate users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Blackcurrant (#302A37) can be effectively used in website design to create a sophisticated and modern aesthetic. It's suitable for backgrounds, especially when combined with lighter text and elements to ensure readability and visual appeal. Furthermore, this color is fitting for designing navigation bars, footers, or sidebars, providing a unique visual structure. In e-commerce, Blackcurrant can highlight calls to action or display premium products, thus attracting visitor's eyes and increasing conversion rates. Its depth can add an aura of sophistication and exclusivity, making it a great choice for luxury brands and businesses aiming to project a refined image. The color's calm nature helps balance more energetic elements, creating a visually engaging and harmonious user interface.
Interior Design
In interior design, Blackcurrant (#302A37) serves as a grounding color that can be implemented as an accent wall, to give a touch of drama and elegance to a room. This color is particularly effective in spaces designed for relaxation or creativity, such as bedrooms and studies, as it promotes a sense of calm and focus. It pairs exceptionally well with metallic accents such as gold, silver, or copper, which can bring out the color's richness and depth. In furniture and decor, Blackcurrant can be used in upholstery, cushions, or decorative objects, adding a subtle and sophisticated touch that enhances the overall aesthetic of the space. Using this color can create a harmonious and inviting atmosphere, perfect for modern and transitional interior styles.
Fashion Design
In the realm of fashion, Blackcurrant (#302A37) can be employed to craft garments with a flair of understated elegance and mystery. Its depth and complexity make it an excellent choice for evening wear, outerwear, and accessories. Imagine a flowing gown or a structured blazer in this hue; it's a color that can subtly convey sophistication and style. Blackcurrant also works beautifully in accessories like scarves, hats, and handbags, offering a sophisticated alternative to traditional black or navy. Mixing it with lighter colors or textures like silk or cashmere adds contrast and visual interest. It is suitable for both casual and formal settings, making it a versatile addition to any wardrobe.