Rangitoto
General Information about #302A24
The hexadecimal color code #302A24, also known as Rangitoto, represents a dark, muted shade of brown. It is composed of 18.82% red, 16.47% green, and 14.12% blue. In the RGB color space, it has values of R:48, G:42, B:36. This color is often associated with earth tones, offering a sense of warmth and stability. Its subtle and understated nature makes it a versatile choice for various design applications. The name Rangitoto is inspired by the volcanic island in New Zealand, reflecting the color's grounding and natural qualities, a name which was first used in 2011.
The color #302A24 has a relatively low contrast ratio, making it potentially difficult for users with visual impairments to read text displayed in this color, especially against a dark background. To ensure accessibility, it's crucial to use a lighter text color when using #302A24 as a background. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as specified by WCAG guidelines. Tools like contrast checkers can help determine if the chosen color combination meets accessibility standards. Consider providing alternative color schemes or user-adjustable contrast settings to further enhance accessibility for all users. Using a color with more luminosity is recommended for foreground elements.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #302A24 can serve as a sophisticated background color for websites aiming for a natural or earthy aesthetic. It pairs well with lighter, contrasting text colors for readability. Furthermore, this shade can be incorporated into UI elements such as buttons or navigation bars, providing a cohesive and visually appealing user interface. Its muted tone can evoke a sense of calm and reliability, making it suitable for websites in the hospitality or wellness industries. Carefully consider the overall color palette to achieve the desired impact.
Interior Design
In interior design, #302A24 can be used to create a cozy and inviting atmosphere in living rooms or bedrooms. It works particularly well on accent walls, furniture upholstery, or decorative accessories like cushions and throws. Combining this color with natural materials such as wood and stone can enhance its earthy appeal. Lighter, warmer tones such as cream or beige can be used to balance the darkness of #302A24 and prevent the space from feeling too enclosed. Plants and greenery can also add a refreshing touch.
Fashion
In the fashion sector, Rangitoto can be a great colour for Fall and Winter outer-wear. The colour works well on jackets and coats as it is a versatile colour. It may also be suitable as a shade for certain accesories such as handbags or boots.