Rangitoto
General Information about Rangitoto (#302A20)
Rangitoto, represented by the hexadecimal color code #302A20, is a dark, muted shade of brown. It evokes a sense of earthiness, naturalness, and subdued elegance. This color is reminiscent of volcanic landscapes, particularly Rangitoto Island in New Zealand, from which it derives its name. In color psychology, browns are often associated with stability, reliability, and comfort. Rangitoto, with its dark undertones, can also convey a sense of sophistication and maturity. It is a versatile color suitable for various design applications, especially in themes related to nature, history, or vintage aesthetics. This color blends well with neutral tones as well as greens and oranges.
The color #302A20, also known as Rangitoto, presents moderate accessibility challenges. Its relatively low luminance results in a weak contrast ratio against standard white backgrounds, potentially failing WCAG (Web Content Accessibility Guidelines) AA and AAA standards for normal text. To enhance accessibility, consider using lighter text colors such as whites or very light grays when placing them on a #302A20 background. Alternatively, for background color use lighter variations of browns or beiges for better text readability. Ensuring sufficient contrast is crucial for users with visual impairments to perceive content effectively. Evaluating the color's performance with accessibility tools is highly recommended during the design process. Also, avoid using this color as the only visual cue to differentiate elements.
Shades
Digital Color Formats
Alternative colors
- #4a443a
A lighter brown that provides better contrast against white backgrounds, enhancing readability and accessibility.
- #3e3d3b
A neutral gray-brown that works well as a background color with adequate contrast for black text.
- #554b37
A desaturated ochre tone that can be used for backgrounds or accents.
Applications
Web Development
In web development, Rangitoto (#302A20) can be employed as a subtle background color for website sections aiming for a natural or earthy feel. Its muted tone is suitable for headers, footers, or sidebars. Combining it with lighter text colors ensures readability. In UI/UX design, this color can serve as an accent for buttons or visual elements, especially in themes related to nature, history, or vintage styles. Using it sparingly as a background for text-heavy sections is advisable, as it can potentially reduce readability if not paired with appropriate contrast.
Interior Design
In interior design, Rangitoto (#302A20) can be used to evoke a sense of warmth and grounding in spaces such as living rooms or studies. It works well as a wall color in conjunction with lighter furniture and decor to create a balanced and inviting atmosphere. It is suitable for wood finishes, leather accents, or textile elements. This color can also be applied to create a cozy and natural ambience, particularly when complemented by natural light and greenery.
Fashion Design
In fashion, Rangitoto (#302A20) can be used as a base color for clothing items to convey a sense of understated elegance and versatility. Garments in this color can be paired with brighter or more vibrant accessories for contrast or with neutral tones for a cohesive look. Rangitoto can be an excellent option for outerwear, trousers, or knitwear. It can also be used as an accent color in patterns, prints, or embellishments, providing depth and richness to the overall design.