Woodrush
General Information about #302A16 (Woodrush)
The hexadecimal color code #302A16, commonly referred to as Woodrush, is a dark shade of brown. It is composed of 18.82% red, 16.47% green, and 8.63% blue. In the RGB color model, it's defined as (48, 42, 22). This color is most often perceived as muted and earthy. In the world of color theory, Woodrush conveys a sense of stability, reliability, and connection to the natural world. Its subdued tone makes it a versatile choice for applications seeking to create a calm and grounded atmosphere. Due to its low saturation and luminance, it often requires careful consideration when used in designs, particularly regarding contrast and accessibility. Its CMYK representation is 0% cyan, 12.5% magenta, 54.17% yellow, and 81.18% black.
The hex color #302A16, also known as Woodrush, presents specific accessibility challenges, especially when used for text or interactive elements. Its low luminance value of approximately 6.5% means it lacks sufficient contrast against standard white backgrounds. This fails to meet WCAG (Web Content Accessibility Guidelines) AA standards, which require a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. For enhanced accessibility (AAA), the contrast ratio requirements increase to 7:1 and 4.5:1, respectively. Therefore, using #302A16 for text on a white background or light surfaces makes it difficult for users with visual impairments to read. To improve accessibility, consider pairing #302A16 with a significantly lighter color, such as shades of white or very light beige, or using it sparingly for purely decorative elements where contrast is less critical. Testing the color combination with accessibility tools is crucial to ensure compliance.
Shades
Digital Color Formats
Alternative colors
- #4a442e
A slightly lighter shade that provides better contrast against white backgrounds, improving readability while maintaining a similar earthy tone.
- #1a160a
A darker shade suitable for backgrounds or accents, ensuring sufficient contrast when paired with lighter text or elements.
- #f5f5dc
A desaturated beige to use as a background to provide contrast.
Applications
Interior Design - Earthy Ambiance
Woodrush (#302A16) is an excellent choice for creating a natural and earthy ambiance in interior design. It can be used for wall paint in living rooms or bedrooms to evoke a sense of calmness and connection with nature. The color works well with wooden furniture and natural textures, creating a harmonious and relaxing environment. It can also be used as an accent color in textiles, such as cushions or curtains, to add a touch of sophistication and warmth. The color also pairs well with plants.
Web Design - Subtle Sophistication
In web design, #302A16 can be applied to background elements or borders to create a subtle and sophisticated look. It's particularly effective in websites related to nature, sustainability, or organic products. Using it sparingly as a background color for sections or headers can add depth and visual interest without overwhelming the user. When used for text or interactive elements, ensure sufficient contrast with the background color to maintain accessibility.
Fashion and Beauty - Earth Tones
Woodrush (#302A16) can be used in fashion for accessories like belts, bags, or shoes to complement earth-toned outfits. It works well with fabrics like suede, leather, and corduroy, enhancing the natural feel. The color can also be incorporated into patterns and prints to add a touch of understated elegance. In makeup, it can be used for eyeshadow or eyeliner to create a smoky and natural look, especially for those with warm skin tones.