Rangitoto
General Information
The hexadecimal color code #302923, also known as Rangitoto, is a dark shade of brown. It is composed of 18.82% red, 16.08% green, and 13.73% blue. In the RGB color model, #302923 consists of 48 red, 41 green, and 35 blue. Converting it to CMYK, it is made up of 0% cyan, 15% magenta, 27% yellow and 81% black. This color is often associated with earth tones, providing a sense of warmth, stability, and natural elegance. Due to its dark nature, it is typically utilized in design to create depth, grounding, and a touch of sophistication. The name Rangitoto refers to a volcanic island near Auckland, New Zealand, reflecting the color's resemblance to the island's landscape.
The hex color #302923, also known as Rangitoto, presents some accessibility challenges, particularly in web design. Its low luminance value means that text rendered in this color may be difficult for users with visual impairments to read, especially against a dark background. To ensure accessibility, it's crucial to use this color with high contrast ratios. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Therefore, when using #302923 for text, it should be paired with a very light background color to meet these contrast requirements. Also consider that colorblind users may perceive colors differently, so do not rely on color alone to convey important information.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #302923 can be utilized to create a sophisticated and earthy aesthetic. It is excellent for backgrounds, borders, or accents, especially when aiming for a natural or organic feel. It pairs well with lighter, neutral colors to establish contrast and readability. Consider using it for website headers, footers, or navigation bars to provide a subtle, grounding effect. However, avoid using it for body text to prevent readability issues. Using it in combination with textures that mimic natural materials like wood or stone can enhance the overall design concept.
Interior Design
In interior design, #302923 can be incorporated to introduce warmth and a sense of grounding. It is suitable for walls, furniture, or decorative elements like vases and picture frames. This color works best in spaces where a cozy and inviting ambiance is desired, such as living rooms, bedrooms, or studies. When using #302923 in interior spaces, combine it with lighter colors and natural materials to balance the darkness and create a harmonious design. Introducing elements such as plants and soft lighting will also complement this color effectively.
Fashion
In fashion, #302923 is ideal for creating a refined and understated style. It can be used for clothing items like jackets, trousers, or dresses, providing a versatile base for various outfits. This color is particularly suitable for autumn and winter collections, offering a touch of natural elegance. Pair it with accessories in complementary colors to add a pop of vibrancy and interest. The earthy tone of #302923 makes it a great choice for creating a timeless and sophisticated wardrobe, adding a touch of sophistication and understated elegance to everyday outfits.