Jacarta
General Information about #302870
The hexadecimal color code #302870, also known as Jacarta, represents a dark shade of purple in the RGB color model. It is composed of 18.82% red, 15.69% green, and 43.92% blue. This color is often associated with sophistication, mystery, and creativity. In color theory, purple sits between blue and red on the color wheel, combining the stability of blue and the energy of red. Historically, purple dyes were expensive to produce, making them a symbol of royalty and wealth. Today, #302870 can be utilized in various design contexts to evoke a sense of elegance and intrigue, but attention must be paid to its low luminosity when it comes to the color contrast ratio. Its presence in digital designs can range from backgrounds, text highlighting, and even accent designs.
The hex color #302870, also known as Jacarta, presents some accessibility challenges, particularly for users with visual impairments. Its dark hue results in a low contrast ratio against lighter backgrounds, which can make text and other elements difficult to read. To ensure inclusivity, it's crucial to use #302870 with high contrast colors, such as light yellows (#FFFA80) or even pure white (#FFFFFF), for text and interactive elements. Adhering to WCAG (Web Content Accessibility Guidelines) contrast standards is essential, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Furthermore, providing alternative cues like icons or underlines for links, in addition to color, enhances accessibility for color-blind users. Thorough testing with accessibility tools and real user feedback is always recommended to validate the actual user experience.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of purple, offering improved visibility on various backgrounds while maintaining a similar aesthetic.
- #1e0059
A deeper, more saturated purple that provides a bolder visual impact and better contrast against light text.
- #5f4b8b
A less saturated color that provides more lightness.
Applications
Web Design Background
In web design, #302870 can serve as a sophisticated background color for sections requiring a touch of elegance, such as headers, footers, or sidebars. It pairs well with lighter accent colors to create a visually appealing contrast. It can also be used for call-to-action buttons to draw attention, as long as the text color is highly contrasting. However, its darkness necessitates careful consideration of text and icon colors to maintain readability and accessibility. Overall, used judiciously, #302870 can contribute to a luxurious and professional aesthetic.
Fashion and Beauty
In fashion, Jacarta (#302870) can be used as a base color for evening wear or as an accent color in accessories like scarves or handbags. Its deep, mysterious tone conveys a sense of sophistication and can be paired with metallics like gold or silver for a luxurious feel. For makeup, it can be used as an eyeshadow color to create a dramatic, smoky eye look or as a lip color for a bold statement. The color works well with both warm and cool skin tones, making it a versatile choice for various styles and occasions.
Interior Design Accent
Within the realm of interior design, the color #302870 lends itself to creating spaces characterized by depth and sophistication. Ideal for accent walls in living rooms or bedrooms, it introduces a sense of luxury and calm. When coupled with lighter furniture, such as cream or light grey sofas, the contrast heightens the room's visual appeal. Furthermore, it works effectively as a color for decorative elements, including vases, cushions, or artwork, offering a polished and refined finish to any interior setting.