Blackcurrant
General Information about #302839
The color #302839, also known as Blackcurrant, is a dark, muted shade of purple. It falls within the range of colors that are often associated with sophistication, mystery, and elegance. In the RGB color model, it consists of 19% red, 15.7% green, and 22.4% blue. Its hexadecimal representation makes it easy to use in digital design and web development. This color is often used to create a sense of depth and richness in designs. Blackcurrant's subdued nature allows it to be paired with various other colors, from contrasting bright hues to more harmonious, muted tones. It's a versatile choice for applications ranging from web design and branding to fashion and interior decoration.
The color #302839, also known as Blackcurrant, presents some accessibility challenges, particularly for users with visual impairments. Its low luminance value makes it difficult to distinguish from darker backgrounds. When using this color for text, it is crucial to ensure a high contrast ratio with the background color, ideally meeting WCAG (Web Content Accessibility Guidelines) AA or AAA standards. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended. To improve accessibility, consider pairing Blackcurrant with lighter colors such as creams, light grays, or even muted pastels. Avoid using it for small text or important interactive elements without sufficient contrast. Providing alternative text descriptions for images or elements using this color is also beneficial. Additionally, tools like contrast checkers can help verify the accessibility of color combinations.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background for Luxury Brands
Blackcurrant (#302839) can be used to create a sophisticated and luxurious aesthetic. It serves as an excellent background color for websites or applications that aim to convey elegance and exclusivity. For instance, a high-end fashion brand or a luxury travel agency could effectively use this color to evoke a sense of refinement. In UI design, it can be paired with lighter accent colors like gold or silver to draw attention to important elements. Furthermore, its subdued nature makes it suitable for displaying textual content without causing eye strain, ensuring a pleasant reading experience. It can also be used for button backgrounds and other interactive elements.
Fashion and Interior Design
Blackcurrant can be used as a primary color in fashion design to create elegant and understated garments. It pairs well with metallic accessories or other darker tones. This color also finds application in the beauty industry, particularly in eyeshadow palettes and nail polishes, offering a sophisticated alternative to traditional black. In interior design, Blackcurrant walls can provide a dramatic backdrop for minimalist furniture and artwork. Accent pieces in lighter shades like ivory or cream can complement the darkness of the color and create a visually balanced space. Furthermore, it's applicable for textile creation.
Business papers
Blackcurrant (#302839) provides a classy feeling on business cards and letterheads. It is dark enough to create a serious tone but special enough to give a brand recognition value. The font color should be a light color like white or a light yellow to create enough contrast. The color can be combined with gold foil print for extra luxury. The color should not be used for large text blocks because the readability is not that high compared to black. All in all it is a good alternative to black for business papers.