Woodrush
General Information about #302816
The hexadecimal color code #302816 represents a dark, muted shade of brown, often described as "Woodrush." It is composed of 18.82% red, 15.69% green, and 8.63% blue. In the RGB color space, it is represented as rgb(48, 40, 22). In the CMYK color space, its components are 0% cyan, 16.67% magenta, 54.17% yellow, and 81.18% black. This color is often associated with earth tones, nature, and a sense of warmth and grounding. Its subdued nature makes it suitable for creating a calming and understated aesthetic. Woodrush is often used in designs where a subtle and sophisticated color palette is desired.
The color #302816, also known as Woodrush, presents some accessibility challenges. Its low contrast ratio against a white background makes it difficult for users with visual impairments to read text or distinguish elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Woodrush falls short of these recommendations. To improve accessibility, consider using a lighter color for the background when using Woodrush for text, or use Woodrush as a background color with very light text. A contrast checker tool can help determine the contrast ratio and suggest alternative color combinations. Ensuring sufficient contrast benefits all users, not just those with disabilities, leading to a better overall user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
Woodrush can be used as a background color in website designs aiming for a natural and earthy aesthetic. It evokes a sense of warmth and tranquility, suitable for sites related to nature, organic products, or rustic themes. Use it sparingly as a dominant color and combine it with lighter complementary colors to avoid a dark and heavy feel. It can be further used for decorative elements such as borders or dividers to add a subtle touch of color.
Interior Design Accent
In interior design, Woodrush can be incorporated as an accent color in textiles such as cushions, throws, or rugs. Its muted tone adds a touch of sophistication and elegance to a space without being overpowering. It pairs well with natural materials like wood and stone, creating a harmonious and inviting atmosphere. Consider using it in rooms where a sense of relaxation and calmness is desired, such as bedrooms or living rooms.
Packaging Design
Woodrush's subtle and understated nature lends itself well to packaging design for organic or natural products. Its earthy tone conveys a sense of authenticity and eco-friendliness, appealing to consumers who value sustainability. It can be used as the primary color for packaging or as an accent color for labels and branding elements. Combine it with natural textures and minimalist designs to enhance the product's appeal.