Woodrush
General Information about #302810
The hexadecimal color code #302810 represents a dark, muted shade of brown, often described as "Woodrush." It is composed of 18.82% red, 15.69% green, and 6.27% blue. In the RGB color space, it's a relatively desaturated color, lacking vibrant hues. Colors like this evoke feelings of warmth, earthiness, and stability. They are often associated with nature, wood, and traditional settings. In color theory, #302810 falls within the earth-tone family, making it a versatile choice for designs aiming to convey a sense of groundedness and reliability. Its muted nature allows it to serve as a sophisticated background color or a subtle accent in various creative applications.
The color #302810, also known as Woodrush, presents some accessibility challenges, especially when used as a background color for text. Due to its dark nature, it requires very light text (ideally white or a very pale shade of yellow or beige) to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a color like #302810 without careful consideration of text color and size can lead to a poor user experience, particularly for individuals with visual impairments. It's advisable to test color combinations using accessibility evaluation tools to verify compliance with accessibility standards and ensure optimal readability for all users. When in doubt, prioritize higher contrast ratios to accommodate a wider range of visual abilities.
Shades
Digital Color Formats
Alternative colors
Offers a lighter, more accessible alternative while maintaining a natural, earthy feel.
Provides a softer and more neutral tone, which can be easier to pair with other colors and improve readability.
A slightly brighter shade that can offer better contrast when used as a background color with darker text.
Applications
Website Backgrounds
Woodrush (#302810) can be effectively used as a background color in website designs to create a rustic or natural ambiance. It is particularly suitable for websites related to nature, outdoor activities, or handcrafted goods. When using it as a background, ensure that the text color provides sufficient contrast for readability. Pair it with lighter fonts and ample whitespace to prevent the design from feeling too heavy or overwhelming. Consider incorporating textures or subtle patterns to add depth and visual interest to the background.
Interior Design
In interior design, Woodrush can be employed to create a warm and inviting atmosphere. It is a great choice for accent walls in living rooms or bedrooms, especially when complemented by lighter furniture and accessories. The color works well with natural materials such as wood, stone, and leather, enhancing the overall sense of comfort and earthiness. Use Woodrush in combination with indoor plants to emphasize the connection with nature and bring a sense of tranquility to the space.
Branding and Packaging
Woodrush can be an excellent choice for branding materials that aim to evoke feelings of tradition, reliability, and connection to nature. It is particularly well-suited for businesses in the fields of organic products, sustainable practices, or handcrafted goods. Use it in logos, packaging, and marketing materials to communicate a sense of authenticity and integrity. Pair it with simple, clean typography to create a modern and professional look that still feels grounded and approachable.