Jacksons Purple
General Information about #30278D
The hexadecimal color #30278D, also known as Jackson's Purple, is a deep and rich shade of purple. It is composed of 18.8% red, 15.29% green, and 55.3% blue. In the RGB color model, this translates to the values R:48, G:39, B:141. This particular shade of purple evokes feelings of creativity, luxury, and sophistication. Hex #30278D is often associated with royalty and mystery. It is important to note that the perceived color can vary slightly depending on the display or printing process. The color is named 'Jackson's Purple', which may refer to a historical figure or a brand that popularized this particular shade. In web design, this color can be used to add depth and visual interest, but careful consideration should be given to its accessibility, ensuring sufficient contrast with other elements.
The hex color #30278d, also known as Jackson's Purple, presents some accessibility challenges, particularly when used as a text color on a white background. Its relatively low luminance contrasts weakly against lighter backgrounds, potentially making it difficult for users with visual impairments to read. According to WCAG guidelines, sufficient contrast is essential for readability. To improve accessibility, consider pairing this color with lighter text or using it for larger text elements, which require less contrast. Employing tools that assess color contrast ratios is highly recommended. Additionally, be mindful of users with color vision deficiencies, and test the color scheme with simulations to ensure color distinctions are perceivable. Thoughtful implementation of this rich purple hue can balance aesthetic appeal with inclusive design principles.
Shades
Digital Color Formats
Alternative colors
A lighter shade of purple that provides better contrast against white backgrounds, improving readability and overall accessibility for a wider range of users.
A more saturated purple that can be used to draw attention to specific elements without sacrificing readability due to its increased luminance compared to #30278d.
A softer, pastel purple that offers a gentler visual experience while still maintaining sufficient contrast for most users, particularly in larger text elements.
Applications
Web Design
In web design, Jackson's Purple can be used to create a sense of sophistication and luxury. It is well-suited for headers, navigational elements, and as an accent color in website designs for businesses in the creative or high-end sectors. Its use should be balanced with accessibility considerations, such as ensuring adequate contrast with text and background colors, to ensure a positive user experience. This particular purple can also be used for hover states to indicate an active choice or selection.
Beauty & Cosmetics
In the beauty industry, this deep purple hue is often used in eyeshadows, lipsticks, and nail polishes to create bold and dramatic looks. It complements various skin tones and can be used for both daytime and evening makeup. When used in packaging design, it conveys a sense of luxury and quality, making it ideal for high-end beauty products. This color evokes creativity and style. This deep shade also works well as an eyeliner, creating an alluring effect.
Interior Design
In interior design, Jackson's Purple can be used to create a sophisticated and elegant atmosphere. It works well as an accent color in living rooms, bedrooms, or studies. It can be incorporated through furniture, throw pillows, or artwork. When paired with neutral colors like gray or white, it creates a balanced and visually appealing space. However, be cautious in smaller rooms where it can make the room feel even smaller. Light balancing is essential in interior decoration.