Jacarta
General Information about Jacarta (#302774)
The hex color #302774, often referred to as Jacarta, is a deep, muted shade of purple within the blue-violet color spectrum. It carries a sense of sophistication and depth, making it a popular choice for various design applications. In the RGB color model, it is composed of 18.82% red, 15.29% green, and 45.49% blue. Its CMYK values are 58.69% cyan, 66.34% magenta, 0% yellow, and 54.51% black. This color is often associated with royalty, wisdom, and spirituality, and can evoke feelings of calmness and contemplation. In branding, Jacarta can convey a sense of luxury, exclusivity, and trustworthiness. It's crucial to consider the context and surrounding colors when using this hue to ensure the desired effect is achieved.
The hex color #302774, also known as Jacarta, presents some accessibility challenges, especially concerning text and background contrast. When used as a background color, it's crucial to select text colors that provide sufficient contrast to ensure readability. Light shades of yellow, white, or light gray are generally recommended to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. Similarly, if #302774 is used for text, a very dark background is necessary. Using tools to check color contrast ratios is highly advisable during the design process. This color may not be suitable for conveying critical information without careful consideration of its impact on users with visual impairments. Avoid using it for small text or intricate details where clarity is essential. Proper contrast will improve the user experience for all users, including those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of purple that offers better contrast in certain applications.
A more vibrant purple that can be used to create a bolder statement.
A desaturated purple that provides a more subtle and calming effect, suitable for backgrounds or less prominent design elements.
Applications
Web Design Accent
In web design, Jacarta (#302774) can be used to create a sophisticated and luxurious feel. It works well as an accent color in headers, buttons, or other interactive elements. When paired with lighter, neutral colors, it can add depth and visual interest without overwhelming the user. It is often used in themes for finance, education or corporate websites to evoke trust and stability. However, it should be used sparingly to maintain a balanced and accessible design. Consider using it in gradients to soften its intensity and increase its versatility. It can also be applied to create a night mode effect in applications.
Fashion and Apparel
In fashion, Jacarta can be incorporated into clothing and accessories to add a touch of elegance and mystery. It pairs well with metallics like gold and silver, as well as complementary colors like yellow-orange. Jacarta can be used in evening wear, formal attire, or even casual outfits to create a unique and stylish look. Accessories like scarves, handbags, or jewelry in this color can add a pop of color to a neutral outfit. It is often used in velvet or silk fabrics to enhance its rich and luxurious appearance.
Interior Design Element
In interior design, Jacarta is an excellent choice for creating a calming and sophisticated atmosphere. It can be used on walls, furniture, or decorative accents to add depth and richness to a room. It pairs well with neutral colors like gray, beige, and white, as well as natural materials like wood and stone. Consider using it in bedrooms, living rooms, or studies to create a cozy and inviting space. It can also be used in small doses in accessories like throw pillows, curtains, or artwork to add a pop of color and visual interest.