Thunder
General Information about #302728
The hex color #302728, often referred to as 'Thunder', is a dark, muted shade that belongs to the brown color family. It is composed of 18.82% red, 15.29% green, and 15.69% blue. In the RGB color space, it is represented as (48, 39, 40). This color possesses a subtle, earthy quality, making it suitable for designs that require a grounding and sophisticated touch. Its muted nature allows it to blend seamlessly with a variety of other colors, especially neutrals and earthy tones. It evokes feelings of stability, warmth, and understated elegance. This color is named 'Thunder' which is a reference to a type of weather.
The hex color #302728, also known as Thunder, presents accessibility challenges due to its low luminance. With a contrast ratio significantly below the WCAG guidelines, it may be difficult for users with visual impairments to perceive text or elements rendered in this color against a white background. To improve accessibility, consider using a lighter text color such as white or a very light grey on a #302728 background to increase contrast. Alternatively, avoid using #302728 for crucial interactive elements or textual content. Providing sufficient contrast ensures that content is accessible to a wider range of users, including those with low vision or color blindness. Evaluate the color's use in different lighting conditions and on various devices to ensure consistent visibility.
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Applications
Website Backgrounds
In web design, #302728 can be used as a background color for website headers or footers to create a sophisticated and grounded feel. When paired with lighter text colors such as #FFFFFF or #F5F5F5, it can establish a strong visual hierarchy and improve readability. This color is particularly suitable for websites aiming for a professional or luxurious aesthetic, such as those in the finance, technology, or high-end retail sectors. It can also be effective for highlighting specific sections or calls to action, provided sufficient contrast is maintained with surrounding elements.
Interior Design Accent
In interior design, Thunder can serve as an accent color for walls, furniture, or decorative elements. Its dark and earthy undertones create a sense of coziness and sophistication, making it suitable for bedrooms, living rooms, or home offices. When used in moderation, it can add depth and visual interest to a space without feeling overwhelming. Complementary colors such as warm golds or lighter neutrals can be used to balance the darkness and create a harmonious color palette.
Fashion Apparel
In fashion, a color like Thunder can be used for fall/winter clothing, such as jackets, sweaters, or trousers. It serves as a neutral foundation that can be easily paired with other colors and textures. A #302728 colored jacket can be paired with bright, saturated colors such as red or orange to provide contrast, or with other muted earthy tones for a more cohesive outfit.