Cocoa Brown
General Information about Cocoa Brown
The hex color code #302725, also known as Cocoa Brown, is a dark, muted shade of brown. It is composed of 18.82% red, 15.29% green, and 14.51% blue. In the RGB color model, #302725 has the values 48 red, 39 green, and 37 blue. It has a hue angle of 14.2 degrees, a saturation of 13.0% and a lightness of 16.7%. Cocoa Brown is often associated with earthiness, warmth, and sophistication. In the CMYK color model, which is used for printing, the color is composed of 0% cyan, 18.7% magenta, 22.9% yellow, and 81.2% black. This color is often used in designs that need a grounding or neutral element, or to invoke a sense of comfort and stability. Its low saturation gives it a subtle and understated appearance.
The color #302725, a deep cocoa brown, presents some accessibility challenges, particularly when used for text. Its low luminance value of approximately 5% means it requires careful pairing with lighter colors to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #302725 for text on a background that doesn't provide enough contrast can make it difficult for users, especially those with visual impairments, to read the content. When using this color, it is essential to perform contrast checks using online tools to guarantee accessibility. Consider using it for decorative elements rather than critical text, or pairing it with very light backgrounds like off-white or pale beige to achieve an acceptable contrast ratio. Ensuring proper contrast is vital for creating inclusive and user-friendly designs.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Cocoa Brown (#302725) is an excellent choice for website backgrounds, especially for brands that wish to convey a sense of luxury, warmth, or sophistication. Its deep, rich tone can create a visually appealing and engaging user experience. It's also useful as a secondary color in website design to highlight key elements like buttons, headers or footers, and to add depth to your design. By using this color strategically, websites can create a memorable and impactful online presence. Furthermore, in branding and logo design, Cocoa Brown can represent stability, reliability, and a connection to nature, making it a popular choice for companies in the food, beverage, or lifestyle industries. Its earthy undertones make it a versatile option that pairs well with both light and dark accents.
Interior Design
In interior design, Cocoa Brown (#302725) is often used to create a cozy and inviting atmosphere. It is well-suited for walls in living rooms, bedrooms, or studies. It can also be used for furniture upholstery, adding a touch of elegance and warmth. This color works especially well when combined with natural textures like wood and stone, enhancing the overall ambiance of the space. Accessories in lighter shades, such as cream or beige, can be used to create contrast and prevent the room from feeling too dark. Accents of metallics like gold or bronze can add a touch of luxury, while vibrant colors such as teal or mustard can introduce energy and visual interest. Consider Cocoa Brown for creating a serene and stylish interior space.
Fashion and Beauty
In fashion, Cocoa Brown (#302725) is often used for classic and timeless pieces such as leather jackets, wool coats, and suede boots. It is a versatile color that can be dressed up or down, making it suitable for both casual and formal occasions. Cocoa Brown clothing can be paired with a wide range of colors, from neutral tones like cream and gray to bolder shades like burgundy or forest green. It is also commonly used for accessories like belts, handbags, and hats, adding a touch of sophistication to any outfit. Because of its natural and earthy tones, Cocoa Brown is often associated with comfort and reliability in the world of fashion. In beauty, the color works well in eye shadow palettes and provides a grounding base for more intense or vibrant colors.