Cocoa Brown
General Information
The hex color #302722, often referred to as Cocoa Brown, is a dark, muted shade of brown. It belongs to the earth tone family, evoking feelings of warmth, comfort, and stability. In the RGB color model, #302722 is composed of 18.82% red, 15.29% green, and 13.33% blue. The color's hexadecimal representation makes it suitable for use in web design, graphic design, and digital art. Cocoa Brown is often associated with natural elements, such as wood, soil, and chocolate. It is a versatile color that can be used to create a sense of groundedness and sophistication, and often used to convey seriousness or maturity.
The color #302722, a dark shade of brown, presents some accessibility challenges, especially when used as text on a white background. Its low contrast ratio may make it difficult for users with visual impairments to read comfortably. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability. To improve accessibility, it's recommended to use #302722 with lighter background colors or to use a lighter text color on #302722 backgrounds. Tools like contrast checkers can help determine if a color combination meets accessibility standards. Ensuring adequate contrast benefits all users, including those with low vision or color blindness. The color should not be used for critical information when contrast is poor.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Cocoa Brown (#302722) can be used in website design to create a warm and inviting atmosphere. It's suitable for backgrounds, borders, or text elements, especially in themes related to nature, food, or vintage aesthetics. It pairs well with lighter neutral colors or earthy tones to establish a balanced and visually appealing interface. In branding, this color communicates reliability and sophistication. Consider using it sparingly to highlight key information or create a sense of understated elegance.
Interior Design
In interior design, Cocoa Brown (#302722) can add depth and warmth to a room. It is best suited for accent walls, furniture, or accessories. The color works well in living rooms, bedrooms, or studies, creating a cozy and comforting environment. Pair it with lighter colors like cream or beige to balance the darkness and prevent the space from feeling too heavy. Consider using it in combination with natural materials like wood or leather for a sophisticated look.
Fashion
In fashion, Cocoa Brown (#302722) evokes a sense of timeless elegance and understated style. It is perfect for creating classic, versatile pieces that can be easily incorporated into various wardrobes. Use it for outerwear, dresses, or accessories like belts and handbags. It can be paired with a range of colors from neutrals like cream and gray to bolder hues like burgundy or olive green. This color adds a touch of sophistication and warmth to any outfit, making it ideal for both casual and formal settings.